iSpot

A collection of 412 posts

SPORTS

Veteran Super Bowl Advertisers Have Slight Edge Over Rookies

Super Bowl LIX will feature multiple brands making their Big Game debut, including Duracell, Häagen-Dazs, Instacart, MSC Cruises, Liquid Death, Hims & Hers and more. And while there’s no denying the massive audience the game will deliver to all the brands, data from iSpot suggests the newcomers may have

SPORTS

Tech Brands Focus on AI for Super Bowl

This year, Google, Meta, GoDaddy and Salesforce will all tout AI tools during the game — and The Wall Street Journal has reported that OpenAI plans to make its Super Bowl debut this year as well.

SPORTS

The 'Delivery Bowl': Staying On The Couch For SB LIX

Food delivery services are upping the ante in Super Bowl LIX, with Uber Eats and DoorDash each vying to captivate millions of viewers with high profile campaigns.

SPORTS

Super Bowl LIX Is The 'Buy-Now' Bowl

While the Super Bowl was once a haven for longer-term purchase decisions (automakers, insurance) and brand awareness, the name of the game has recently pivoted toward near-term purchases, as an iSpot analysis highlights.

SPORTS

Humor Is Only Option for Recent Super Bowl Advertisers

Brand recognition (the percent of survey respondents that accurately identified a brand unaided after watching an ad) is higher for Super Bowl ads that employ humor than those that don’t.

Data Dose Newsletter

Super Bowl Insights Feed From The Measure

We’ve created a special Super Bowl insights feed that members can enjoy.

SPORTS

Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX

It should come as no surprise considering the vast amount of brand equity, loyalty and sheer passion  the NFL and the Super Bowl in particular have generated around fans – and brands! – since the first big game in 1967.

SPORTS

Data: Travel Brands Book Ticket For Big Game

Travel advertising has historically been hot-and-cold during the Super Bowl, but the industry already has two spots locked in this year between Booking.com and MSC Cruises (there could be more still yet to be announced, too).

SPORTS

Are QSR Brands Staging Super Bowl Comeback?

Back in 2010, iSpot data showed that 11% of Super Bowl ad minutes were dedicated to restaurant – primarily QSR – brands.

SPORTS

Survey: NFL Politicization Has Declined Since 2019

The NFL's perceived "politicization" has decreased over the last five years – at least according to an annual iSpot consumer survey around the Super Bowl.

SPORTS

Characters Win Over Visuals During Super Bowl

The competition during the Super Bowl isn’t just on-field — with such a massive audience, it’s a battle of the brands to stand out during the commercial breaks.

SPORTS

Shorter Super Bowl Ads Grow As Minute-Long Spots Dip

While Super Bowl brand ad minutes are on the upswing, the average length of a Big Game ad has been decreasing over the last few years, according to iSpot data.

SPORTS

EV Decrease Comes To Super Bowl Sunday

Automakers seem to be hitting the breaks on electric vehicle TV advertising — and that includes during the Super Bowl — per iSpot data.

SPORTS

Total Advertisers Balloon During Super Bowl

Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.

SPORTS

Super Bowl Brand Ad Minutes Up 30% Since 2010

For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.

SPORTS

Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities

Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.

SPORTS

Automakers Park Super Bowl Ad Focus In Recent Years

Once a behemoth during the Super Bowl, automakers have faded as a "big game" advertiser in recent years – as data from iSpot shows.

SPORTS

Data: Racy Super Bowl Ads Worth The Risqué?

Data from iSpot Creative Assessment goes back to 2014 to reveal the sharp downward trend in ads scoring for "risqué" among those surveyed.

Data Dose Newsletter

For Some (But Not All) Top Creators, It's TikTok-or-Bust

This week's newsletter is sponsored by: This Week On The Measure:  * TikTok + The Need For Platform Diversification * Are Sportsbooks Betting On Parlay Ads? * TikTok's Resilience And Short-Form Video * Consumers Played A Holiday Waiting Game * States Where Swift Stacks Up Best Vs. Chiefs * How Peacock Leans On

SPORTS

Are Sportsbooks Betting On Parlay Ads?

Sports betting has quickly grown into an escapable part of the U.S. fan experience, and beyond just simple bets, there's been a major emphasis on parlays – where bettors can be encouraged to wager on longer odds because of the idea of bigger paydays. Of course, many of

Data Dose Newsletter

Increasingly Living In A TikTok-First World

This week's newsletter is sponsored by: This Week On The Measure:  * For 18- to 24-Year-Olds, Video Is TikTok-First * Are Electric Vehicle TV Ads Powering Down? * Zendaya, Creators Win Golden Globes * How Netflix Keeps Its Industry-Best Churn Rate * This Week’s Free Report: LG Ads + iSpot’s "The

TV ADVERTISING

Where Car Brands Are Missing Auto Intender Audiences

Automakers are everywhere on TV, of course, as those brands utilize the medium for wide-reach campaigns. Despite the focus on putting advertising in front of as many consumers as possible, though, there are also programs that reach a larger number of potential purchasers – as highlighted in a new industry transparency

TV ADVERTISING

Is Electric Vehicle TV Advertising Powering Down?

Electric vehicles have been a growing focus for automakers for years, but some of that momentum may have down-shifted in 2024. iSpot's latest report, detailing 2024 in auto advertising, dives into some of the underlying data points behind the adjustment. * With EV credits in doubt under the new

Data Dose Newsletter

Following CTV's Ad Efficiency Curve

This week's newsletter is sponsored by: This Week On The Measure:  * CTV Advertising’s Recipe For Efficiency * Watch-Time Pop For NFL Playoffs * Snacking On Streaming Ad Impressions * Lively-Baldoni Battle Plays Out On TikTok * Streaming Services Want More Global Content For Gen Z * This Week’s Free Report: LG

TV ADVERTISING

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

Connected TV (CTV) is no longer the future—it’s here and for the foreseeable future, here to stay. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV.  Yet despite this shift, a majority