iSpot

A collection of 449 posts

BUSINESS OF DATA

iSpot Adds Captify Search Data to Outcomes Arsenal

‘Captify provides a great option for brands or publishers that want to use search as a response to advertising,’ said iSpot’s Emily Wood

Data Dose Newsletter

How To Demystify Media Measurement

Walton Isaacson's Albert Thompson talks fixing the muddied measurement conversation, consumers prefer personalized emails, and more in this week's Data Dose newsletter.

SPORTS

Capital One Leads Brands Banking On Baseball Ads

On Saturday, the Los Angeles Dodgers won a thrilling game seven to take home their second consecutive World Series title over the Toronto Blue Jays. And while L.A. took home the win on the field, the extensive series had some big winners off the field as well in the

TV ADVERTISING

Big Box Shoppers Are Big On Watching Broadcast TV

The price tag attached to broadcast programming – especially live sports – may be high. But for many industries, it's also warranted because of the reach it provides intended audiences. Case-in-point? Big box retailer shoppers were most likely to watch Big 4 networks and sports in September 2025, according to

SPORTS

Ahead Of Bills vs. Chiefs, Allen’s Ad Blitz Outscores Mahomes

It’s one of the NFL’s biggest modern-day NFL matchups, the Buffalo Bills vs. the Kansas City Chiefs. And every year, it draws in massive TV audiences. Last year’s November 17 match up on CBS was the top game by household TV ad reach, according to iSpot. After

TV ADVERTISING

What Drove TV Ad Purchase Intent In Q3?

Understanding audience reach is one part of the larger equation for TV advertisers. Crucially, brands need to understand whether ads are actually spurring an intent to purchase products or services – and what's fueling that desire within a given ad. Data from iSpot's new Q3 2025 Unified

BUSINESS OF DATA

Julie Van Ullen Named President and CRO as iSpot Bolsters Executive Team

'She has a clear vision for how iSpot’s measurement and data assets will power performance and efficiency in the next generation of advertising,' said iSpot CEO Sean Muller

CREATOR ECONOMY

YouTube Is Candy’s New Sweet Tooth

Through mid-October, 13 of the 20 most-seen candy ads debuted on TV in 2024 or earlier, with eight of those arriving between 2020 and 2023.  But while candy brands invest in Halloween-specific ad creatives at this time of year to help fuel sales, they’re not necessarily trying to reinvent

Data Dose Newsletter

QSR, Insurance Shine Among Streaming TV's Top Brands

TV's funniest ads are using famous faces and quick humor, top MLB sponsors are a hit with fans, and more in this week's Data Dose newsletter.

REPORTS

Q3 Unified TV & Video Advertising Snapshot

Q3 was an eventful stretch on TV. Between the ongoing conversation around late-night shows, new governmental pressure on pharma, and streaming's ongoing growth, brands had a lot to weed through to determine advertising success. iSpot's new report, the Q3 2025 Unified TV & Video Ad Snapshot,

TV ADVERTISING

Cheetos, Liberty Mutual Score Funniest Ads Of Q3

As the Super Bowl regularly hammers home, bringing home laughs is a great way for ads to land with consumers. In Q3 2025, many brands leaned into that fact with spots that scored for "funny" with consumers, while also grabbing onto familiarity, and/or other relatable themes like

TV ADVERTISING

Streaming TV's Most-Seen Advertisers Of Q3 2025

TV's largest national linear advertisers are not always the same as the ones dominating streaming. It's a testament to the different ways advertisers are leveraging streaming's targeting capabilities, in comparison to the broad reach of linear programming (especially when it comes to sports and

Data Dose Newsletter

Basketball Sponsors' Brand Awareness Bounce

WNBA sponsors best NBA sponsors by affinity and awareness, Switzerland tourism taps celebrity help, and more in this week's Data Dose newsletter.

TV ADVERTISING

Univision Ad Reach Rises On Entertainment Programming

Live events – especially football and news – showed significant growth by TV ad reach in Q3. But increases weren't limited to just those programs. New data from iSpot showcases how Spanish-language ad impressions also continues to rise, despite overall TV ad impressions declining. * Spanish-language programming is now 4.7%

Data Dose Newsletter

Quantifying The Global Reading Time Reduction

Global article engagement dips significantly in Q3, YouTube Shorts pushing a new kids video player, and more in this week's Data Dose newsletter.

TV ADVERTISING

Football, Syndicated Shows Grow TV Ad Reach In Q3 2025

The NFL and college football are long-time fixtures as some of TV’s top programs for ad impression delivery, yet both still managed to grow in Q3 2025. iSpot's forthcoming Q3 unified TV ad report highlights that the NFL managed to increase TV ad reach by 12% year-over-year

TV ADVERTISING

Celsius All-In On NFL Advertising This Fall

Energy drink brand Celsius has not been a regular advertiser on TV in recent years. But this fall appears to be changing that, as the company has invested significant resources in a campaign with Jacksonville Jaguars' rookie Travis Hunter. Data from iSpot shows that since the NFL season started,

Data Dose Newsletter

Q3 TV Ad Data: Spend And Minutes Increase, Reach Declines Slightly

Q3's topline TV advertising narratives, publishers missing first-party data investments, and more in this week's Data Dose newsletter.

BUSINESS OF DATA

Advertisers Spend More On Linear TV As Reach Declines in Q3, iSpot Reports

CBS and Fox News led the way by network TV ad reach, as advertisers and audience continued consolidation around live sports and news.

Data Dose Newsletter

PGA Tour Sponsors Hit Fan Loyalty Better Than NFL

The data behind PGA Tour sponsor affinity, the perils of average minute audience measurement, and more in this week's Data Dose newsletter.

TV ADVERTISING

Disney Uses 'Kimmel' Return to Promo Its Other Shows

Disney-owned promos accounted for a third of the ad minutes for the Sept. 23 episode.

Data Dose Newsletter

Quantifying Jimmy Kimmel For Ads, YouTube

The data behind Jimmy Kimmel, NFL sponsors' most likeable ads, and more in this week's Data Dose newsletter.

SPORTS

How NFL Sponsors Win With Likeable Ads

Getting significant reach during NFL games is a given for advertisers. But with all of that reach, it's also critical to understand if audiences actually like the spots they're seeing en masse. Data from iSpot's recent NFL TV Advertising Playbook showcases some of last

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: MarketCast Goes Pro With Brand Effect

When it comes to measurement, the hottest topics are streaming and outcomes.

Data Dose Newsletter

Broadcast Networks' Winning Plays For NFL Ad Outcomes

How broadcast networks are scoring brand lift with NFL programming, publishers' biggest revenue dependencies, and more in this week's Data Dose newsletter.