Grammy Awards - THE MEASURE

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Grammy Awards

A collection of 4 posts

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

Despite Streaming’s Inroads, Tentpole TV Viewing Still Done Traditionally

According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.

Haribo's 'Football Chat' Matches Reruns With Positive Purchase Intent

Haribo's 'Football Chat' Matches Reruns With Positive Purchase Intent

Since debuting during this year's Grammy Awards, Haribo's "Football Chat" has focused primarily on reruns. Since its debut, iSpot data shows that nearly 77% of "Football Chat" impressions have come during rerun programming – led by popular syndicated shows like Friends, NCIS and

Grammys Help CBS Stay No. 1 for TV Network Watch-Time

Grammys Help CBS Stay No. 1 for TV Network Watch-Time

CBS captured a 7.34% viewership share last week, per Inscape.

Grammys Beat Pro Bowl Games for Sunday Viewership

Grammys Beat Pro Bowl Games for Sunday Viewership

The Grammys — and Taylor Swift — came out on top on Sunday. The CBS broadcast of the 66th annual awards show snagged a 7.41% viewership share for the day, making it the No. 1 program by watch-time. * That’s an increase from the 65th Annual Grammys, which captured a 5.