TV ADVERTISING How Ford’s Ad Scored 27% Above Memorability Norms Ford addresses economic challenges head-on and positions the brand as the hero rather than focusing on a specific vehicle or product offer.
CREATOR ECONOMY Ford Takes the Wheel for Auto Earned Media Value Ford generated $235 million in EMV in 2023, according to an analysis from CreatorIQ.
TV ADVERTISING Auto Brands Spent Over $227 Million on TV Ads in September That's an increase of 15.4% compared to September 2022, per iSpot.
MUSIC The Auto Brands’ Songs of Summer Data from Songtradr shows how automakers drive brand affinity through music.
