ESPN - THE MEASURE (Page 2)

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A collection of 28 posts

The Masters Scores More With Viewers In 2023

The Masters Scores More With Viewers In 2023

This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year.

How Women’s Basketball Still Gets Deprioritized On TV

How Women’s Basketball Still Gets Deprioritized On TV

[the following is an excerpt from TVREV, where you can read the full piece] Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to

NFL Controls Wildcard Weekend Watch-Time

NFL Controls Wildcard Weekend Watch-Time

The NFL being a behemoth on TV isn’t breaking news, but it’s notable just the same how much the opening round of the playoffs dominated watch-time. Data from Inscape shows the NFL’s six wildcard games accounted for 21.56% of TV minutes watched from Jan. 14-16, and