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Downy

A collection of 2 posts
Downy Deploys Backstreet Boys In New Spot
TV

Downy Deploys Backstreet Boys In New Spot

Downy’s new spot, “Tell Me Why," features a woman receiving laundry tips from her Backstreet Boys poster, with the boy band advising -- or rather, singing -- that she should use Downy’s new rinse and refresh odor remover. Using data from iSpot, AdAge shares that the brand
Nov 15, 2022
CPG Brands Turn The Tide In Q3
TV

CPG Brands Turn The Tide In Q3

Along with its new Q3 report, iSpot shared a list of the most seen CPG brands on TV last quarter, by share-of-voice (SOV). Most notable on that list: pet food manufacturer Blue Buffalo jumped into the top 10 from No. 26 in Q2 with a 32.9% increase in impressions,
Nov 2, 2022 1 min read
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