Downy Deploys Backstreet Boys In New Spot

Downy’s new spot, “Tell Me Why," features a woman receiving laundry tips from her Backstreet Boys poster, with the boy band advising -- or rather, singing -- that she should use Downy’s new rinse and refresh odor remover. Using data from iSpot, AdAge shares that the brand spent nearly $20 million on the ad in the last 30 days (38% of the industry's total).

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