Dick's Sporting Goods - THE MEASURE

Sign in Subscribe

Dick's Sporting Goods

A collection of 4 posts

Five Below, Creators Owning Back-To-School TikTok Views

CREATOR ECONOMY

Five Below, Creators Owning Back-To-School TikTok Views

Increasingly, TikTok is becoming a significant focus for back-to-school conversations; especially on the brand front. Data from Tubular Labs shows that back-to-school videos have generated 754 million views on TikTok since July 1. * Discount retail brand Five Below leads all creators there, with nearly 10% of all back-to-school TikTok video

Retail Ads That Drove Foot Traffic For Top Brands This Year

Retail Ads That Drove Foot Traffic For Top Brands This Year

Now, more than ever, TV advertising needs real outcomes attached, especially for brands with brick-and-mortar store locations. As part of its TV transparency report about the first half of 2025, iSpot put a spotlight on three retail ads from top brands driving foot traffic among those seeing the spots on

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Is Dick's $2.4 Billion Foot Locker Buy The Right Fit?

Dick's Sporting Goods is buying fellow retail brand Foot Locker for $2.4 billion, as was announced this week. The move would marry one of the lone remaining "sporting goods stores" in the U.S. and one of its only national sneaker retailers. Would the buy

Freshpet, GEICO Lead for March Madness Ad Breakthrough

Freshpet, GEICO Lead for March Madness Ad Breakthrough

Freshpet led the pack with a spot that scored 34% above the ad breakthrough norm, per MarketCast.