THE MEASURE
  • CREATOR ECONOMY
  • TV ADVERTISING
  • STREAMING
  • SPORTS
  • NEWSLETTER
  • REPORTS
  • ABOUT
Sign in Subscribe

Department Stores

A collection of 2 posts
Target Gained Significant Streaming TV Ad Reach Share In Q2
TV ADVERTISING

Target Gained Significant Streaming TV Ad Reach Share In Q2

iSpot's recent look at department store shifts in streaming TV ad share of voice shows the dynamic nature of ad approaches as streaming continues growing. Particularly for Target, the analysis reveals a fundamental adjustment in how the brand approaches streaming. * After being much more focused – by SOV – on
Aug 22, 2024 1 min read
'Idol' Ads Catch American Eyeballs
TV ADVERTISING

'Idol' Ads Catch American Eyeballs

Since its return on Feb. 18, American Idol has been a winner for advertisers. The reality stalwart has delivered 2.39% of primetime TV ad impressions, making it the No. 2 program the daypart, only behind the NBA – according to data from iSpot. * Led by Verizon, wireless services accounted for
Mar 5, 2024 1 min read
Page 1 of 1
THE MEASURE © 2025
  • SUBSCRIBE
  • TEAM
  • ABOUT
  • CONTRIBUTE TO THE MEASURE
  • MEET WITH AN ANALYST
Powered by Ghost