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Data Collective

A collection of 2 posts
How Truthset is Bringing Transparency and Accountability to Ad-Tech
Video

How Truthset is Bringing Transparency and Accountability to Ad-Tech

Scott McKinley: I started Truthset because, after nearly 20 years in the mar-tech and ad-tech landscape, I got tired of how much obfuscation and opacity and general lack of transparency and accountability there was, in what was growing to be a quarter trillion dollar industry, now half a trillion dollar
Feb 1, 2024 2 min read
You Want The Truth?
Big Data

You Want The Truth?

Everyone needs data today, but what good is that information if it’s inaccurate? Truthset’s new Data Collective is addressing the data validation issue head-on, to help clear up issues like those spelled out below. Among the most glaring – indications around small business owners are accurate just 16% of
Dec 8, 2022 1 min read
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