CTV - THE MEASURE (Page 2)

Sign in Subscribe

CTV

A collection of 28 posts

Roaring Data At Cannes Lions

Big Data Brains

Roaring Data At Cannes Lions

While at Cannes Lions, Media Cartographer Evan Shapiro shot a series of interviews with some truly big data brains. In this first episode of Big Data Brains, Shapiro has a global discussion about the importance of local with R. Spencer Potts, who also hosted our show in Cannes, at Madhive&

For Gamers, Streaming Audience Is 3x Linear TV

For Gamers, Streaming Audience Is 3x Linear TV

While advertising within video games hasn't taken off just yet, there are still a significant number of brands – both endemic and not – trying to connect with gaming audiences. As new research from Samsung Ads' Engaging Gamers: Understanding their TV Behavior Q1 2024 report reveals, it's

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

Several key factors contributed to these results: * Penetration: New buyers who hadn't previously engaged with the brand's products within the 12 months preceding the campaign accounted for nearly half of the sales lift, highlighting VIZIO's ability to reach, engage, and influence an untapped audience.