CTV - THE MEASURE

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CTV

A collection of 11 posts

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

Connected TV (CTV) is no longer the future—it’s here and for the foreseeable future, here to stay. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV. Yet despite this shift, a majority

Case Study: Driving CTV Conversions with AI

Case Study: Driving CTV Conversions with AI

LifebrandsD2C leveraged Madhive’s Lookalike+ feature to identify high-intent audiences via AI-driven behavior analysis.

80% of Digital Ad Professionals Utilize AI

80% of Digital Ad Professionals Utilize AI

Frequence, a Madhive company, surveyed 500 digital ad sellers for its 2024 Local Advertising Sellers Index.

Why Do Hispanic Audiences Prefer Streaming?

Why Do Hispanic Audiences Prefer Streaming?

Hispanic audiences are a large portion of U.S. TV viewing, with their own preferences and motivations for how they tune in. LG Ad Solutions set out to quantify what Hispanic audiences watch and why in part two of its new report series, The Inclusive Screen. * In the report, LG

CTV Users Starting Holiday Shopping Earlier Than Last Year

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

Eye Spy iSpot Data

Big Data Brains

Eye Spy iSpot Data

On this episode of Big Data Brains with Media Cartographer Evan Shapiro, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. Evan Shapiro: Hi, this is Evan Shapiro, your Media Cartographer. I'm here at Cannes Lions, and I'

Roaring Data At Cannes Lions

Big Data Brains

Roaring Data At Cannes Lions

While at Cannes Lions, Media Cartographer Evan Shapiro shot a series of interviews with some truly big data brains. In this first episode of Big Data Brains, Shapiro has a global discussion about the importance of local with R. Spencer Potts, who also hosted our show in Cannes, at Madhive&

For Gamers, Streaming Audience Is 3x Linear TV

For Gamers, Streaming Audience Is 3x Linear TV

While advertising within video games hasn't taken off just yet, there are still a significant number of brands – both endemic and not – trying to connect with gaming audiences. As new research from Samsung Ads' Engaging Gamers: Understanding their TV Behavior Q1 2024 report reveals, it's

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

VIZIO Case Study Shows How CPG Ad Campaign For CTV Was Credited With Driving 15.4% Sales Lift Increase

Several key factors contributed to these results: * Penetration: New buyers who hadn't previously engaged with the brand's products within the 12 months preceding the campaign accounted for nearly half of the sales lift, highlighting VIZIO's ability to reach, engage, and influence an untapped audience.