CREATOR ECONOMY BetterHelp's Big Summer For YouTub Sponsorship For many, summer presents a lot more time to watch online videos – especially on YouTube. With that in mind, we took a look at which brands had the most sponsored video views on the platform this summer, thanks to data from Tubular Labs. Scope is limited to sponsored videos from
CREATOR ECONOMY Netflix’s Password-Sharing Crackdown Prompted Decrease in Earned Media Value According to an analysis by CreatorIQ, after the policy was implemented, Netflix saw a notable 15% year-over-year decrease in Earned Media Value.
CREATOR ECONOMY Women flock to The Daily Show on YouTube, Facebook in August Overall, seven of the top 10 publishers all increased unique female viewers in the U.S. by at least 1%.
CREATOR ECONOMY Pakman Gobbles Up Watch-Time Pakman’s volume-focused video-sharing helped fuel extensive watch-time across numerous videos.
CREATOR ECONOMY USA Today’s Winning Strategy With Gen Z USA Today is the No. 3 news & politics media outlet by unique U.S. video viewers age 13-to-24 across YouTube and Facebook
CREATOR ECONOMY Netflix Leads Video Streamers for August Earned Media Value Netflix was the No. 1 video streaming service by Earned Media Value (EMV) in August, racking up $107.3 million — more than double what Peacock and Hulu received ($43.2 million each) — per data from CreatorIQ. * Netflix also stood out by month-over-month EMV growth, increasing its total by 13% from
CREATOR ECONOMY Boling Bros’ Big August The creators have surged in 2024, from a minimal footprint last year to 35.6 million unique domestic viewers this August across YouTube and Facebook – a 53% month-over-month increase.
CREATOR ECONOMY Creator Retention Key for Streamers’ Growth in Earned Media Value CreatorIQ’s new streaming report reveals that platforms grew EMV by 56% year-over-year in H1 2024.
CREATOR ECONOMY Gaming Content's Steady Rise On YouTube Gaming content keeps gaining steam on YouTube, as data from Tubular Labs' new H2 social trends report showcases. Despite its long-term popularity on the platform, it appears there's still plenty of room to run as YouTube's gaming content continues to see views growth year-over-year. * Viewership
CREATOR ECONOMY Which TikTok Video Categories Are Seeing Major Audience Growth? Certain TikTok categories have been blowing up this year, as data from Tubular Labs' recent H2 trends report reveals. Understanding categories experiencing significant growth can help both publishers and brands direct investments according to hop into trends that maximize reach. * Beauty, already one of TikTok's top categories,
CREATOR ECONOMY Uploads For 30-60 Second YouTube Videos Up 39% YoY Even though short-form video content has been all the rage in recent years, other video lengths have found areas of growth. And as social video competes with traditional TV for eyeballs, audiences are seeking more substantial (longer) content on various platforms like YouTube – as data from Tubular Labs' new
CREATOR ECONOMY Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum CreatorIQ examined the social metrics and Earned Media Value around celebrity-backed haircare brands.
CREATOR ECONOMY Big News Month Fuels Double-Digit Audience Growth Major items like the Donald Trump assassination attempt, Joe Biden not pursuing reelection and the Olympics powered double-digit audience growth for the likes of ABC News, Fox News, NBC News, CNN and MSNBC.
CREATOR ECONOMY SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases U.S. minutes watched for SpongeBob SquarePants’ official Facebook and YouTube pages grew to 462.2 million in July 2024.
Data Dose Newsletter Netflix Wins For Streaming UX By A Landslide This week's newsletter is sponsored by: This Week On The Measure: * Which Streaming Services Win For User Experience? * VIZIO’s Nyma Quidwai On Driving and Measuring Outcomes * NFL Preseason Already TV’s Top Pick * Instagram Wins Olympic Creator Gold * ABC News’ Unique Audience Soars On Social * Poppi Floats
CREATOR ECONOMY Deadpool, Hot Ones Serve Up Big Month For First We Feast First We Feast, the home of Hot Ones, saw U.S. minutes-watched surge 53% month-over-month to a one-year high of 266 million minutes.
CREATOR ECONOMY ABC News’ Unique Audience Soars On Social ABC News’ reach increased 56% month-over-month, and was by far its highest monthly total in the last year.
CREATOR ECONOMY Olympics Fuels Another Surge in Peacock’s Earned Media Value Olympics action on social media helped Peacock jump up the ranking of video streaming services, increasing its Earned Media Value (EMV) by 55% from June to July. In total, the NBCU-owned platform racked up $53.1 million in EMV across the month. A few more insights from CreatorIQ revealing just
CREATOR ECONOMY Olympics Data: Instagram Wins Gold on Social Media Olympics-related posts on Instagram generated an impressive $1.2 billion in Earned Media Value, per CreatorIQ.
CREATOR ECONOMY Olympics Score YouTube Spike For NBC Sports The Olympics are always big for NBCUniversal, and that goes for double for NBC Sports and its digital properties. On YouTube, specifically, Olympic content fueled more views between July and August than the channel had in all year before that – as data from Tubular Labs shows. * Between July and August
Data Dose Newsletter Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It This week's newsletter is sponsored by: This Week On The Measure: * iSpot Earns JIC Certification * VP Buzz Gives Walz Big TikTok Engagement Boost * Olympics Close With Watch-Time Win * Travel Frequency Optimism On Horizon * Netflix Still Winning With Competitors’ Content * This Week’s Free Report: Tubular Labs’ Sports Snapshots
CREATOR ECONOMY Summer? Must Be Time For Paper Craft Videos Kids being home for the summer tests parents to get a bit creative in terms of how they spend their time. And for younger kids, in particular, parents can use YouTube as a way to find ideas. For instance: Over the last 30 days, one of the hotter trends on
Politics VP Buzz Gives Tim Walz Big Engagement Bump Tim Walz was not really a national name prior to Joe Biden withdrawing from the U.S. Presidential race. But as momentum began to grow around Kamala Harris's eventual picks for vice president, the Minnesota governor's gained rapid traction on TikTok – according to data from Tubular
CREATOR ECONOMY MLS Wins Sponsored Facebook Video Views In July Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major
CREATOR ECONOMY Kamala Harris Gets TikTok Engagement Bump Since United States President Joe Biden opted to step out of the race and endorse Kamala Harris, the vice president has earned significant buzz – including on TikTok, as recent data from Tubular Labs reveals. * Engagement with the U.S. VP has surged on TikTok. Her 27 million engagements in the
