Creative - THE MEASURE

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Creative

A collection of 7 posts

The Research Revolution: MX8's Tom Weiss On AI’s Big Leap Forward

The Research Revolution: MX8's Tom Weiss On AI’s Big Leap Forward

What happens when AI puts advanced research tools into the hands of startups and small brands?

Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX

Cool Intentions: What Consumers Are Looking Forward To In Super Bowl LIX

It should come as no surprise considering the vast amount of brand equity, loyalty and sheer passion the NFL and the Super Bowl in particular have generated around fans – and brands! – since the first big game in 1967.

Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities

Over 71% Of Super Bowl Ads Since 2020 Featured Celebrities

Data from iSpot reveals that since 2020, 71.6% of Super Bowl ads have featured at least one celebrity.

Data: Racy Super Bowl Ads Worth The Risqué?

Data: Racy Super Bowl Ads Worth The Risqué?

Data from iSpot Creative Assessment goes back to 2014 to reveal the sharp downward trend in ads scoring for "risqué" among those surveyed.

Data: Media Planning, Creative Execution Still Aren't In Sync

Data: Media Planning, Creative Execution Still Aren't In Sync

The following is a selection from Grant Parker of Mediaocean. Despite significant strides in recent years, media planning and creative execution are still pretty far apart. Recent data from Mediaocean reveals a staggering 89% of survey respondents acknowledge the absence of fully synchronized media and creative processes. * Nearly half (49%

XR’s Jo Kinsella On Why Creative Is The New KPI

XR’s Jo Kinsella On Why Creative Is The New KPI

In this interview from CES 2024, President of XR Extreme Research Jo Kinsella shares how it’s going to change the industry with creative metadata. Jo Kinsella: People think of us as a traffic delivery company. I don't want to talk about delivery. It's a utility.