TV ADVERTISING Football, Syndicated Shows Grow TV Ad Reach In Q3 2025 The NFL and college football are long-time fixtures as some of TV’s top programs for ad impression delivery, yet both still managed to grow in Q3 2025. iSpot's forthcoming Q3 unified TV ad report highlights that the NFL managed to increase TV ad reach by 12% year-over-year
SPORTS ACC Settlement Plots Future Of College Conferences Following a lengthy and public back-and-forth, the ACC, Clemson and Florida State settled on a new revenue distribution model earlier this month. The agreement is likely to keep conference membership in place as-is for at least the next four-to-five years, while making some concessions to Clemson and FSU around their
TV ADVERTISING Where Car Brands Are Missing Auto Intender Audiences Automakers are everywhere on TV, of course, as those brands utilize the medium for wide-reach campaigns. Despite the focus on putting advertising in front of as many consumers as possible, though, there are also programs that reach a larger number of potential purchasers – as highlighted in a new industry transparency
TV Measurement CFB Bowl Games Give ESPN Watch-Time Win Thanks in part to the Rose, Peach and Sugar Bowls, ESPN captured a a 10.44% viewership share last week, per Inscape.
TV Measurement NFL, CFB Dominate Most-Watched TV Programming of 2024 NFL games accounted for 2.41% of all minutes watched on linear TV in 2024, per Inscape.
SPORTS Current College Player Nets Larger Audience Than NFL Florida Atlantic isn’t the biggest college football program in the country, but the team does have one of sports’ biggest social video stars in Josh Moore, according to new data from Tubular Labs. Leaning almost exclusively into YouTube Shorts, the FAU Owls safety is cultivating a large audience against
TV Measurement CBS Wins for TV Network Watch-Time With a 10.32% viewership share, CBS sits solidly in first place on Inscape's ranking of most-watched TV networks for Dec. 9-15.
TV Audience College Football Fuels ABC's Watch-Time ABC takes first place on Inscape's weekly TV network ranking with a 9.30% viewership share.
SPORTS Football, CMA Awards Propel ABC to No. 1 on TV Network Rankings ABC takes first place with an 8.08% viewership share across Nov. 18-24, per Inscape.
SPORTS Which Top NFL Advertisers Have Disappeared Year-Over-Year? Many NFL advertisers are static from one season to the next, but there are also exceptions as brand priorities and spend change from year-to-year. As part of a mid-year look at the NFL, iSpot data shares the biggest NFL advertisers from the 2023 season that have yet to appear during
TV Measurement Fox Jumps to No. 1 on TV Network Ranking With 10.99% Viewership Share Thanks largely to the 2024 World Series plus football, Fox claims first place on Inscape's ranking for Oct. 28-Nov. 3.
TV ADVERTISING National Linear TV Ad Spend Spikes 12.52% In Q3 YoY TV was in a state of upheaval during Q3 2023. But with production schedules back on track in 2024 following last year's work stoppages (plus the Olympics, of course), national linear TV saw major gains in estimated ad spend – according to data from iSpot. * Premium Q3 events like
TV Audience With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time ABC's 8.75% viewership share was driven largely by college football, Good Morning America and the NFL’s Monday Night Football, per Inscape.
SPORTS College Football Makes Gains On ABC, Even With Fewer Ads College football's ad footprint has grown this fall on ABC, as games have managed to increase reach (and associated est. national TV ad spend) despite fewer ad minutes year-over-year. iSpot data dives in further below: * Household TV ad impressions for college football games on ABC grew by 0.
TV Audience SNF Helps NBC Claim No. 1 on TV Network Ranking NBC captured an 8.91% viewership share across Sept. 30-Oct. 6, per Inscape.
TV Measurement Football Fuels Fox’s Rise to No. 1 on TV Network Ranking With an 8.03% viewership share, Fox moves from fifth to first place week-over-week, per Inscape.
TV Audience Football Helps CBS Snag No. 1 on TV Network Ranking CBS rises from third to first place week-over-week, capturing an 8.53% viewership share, per Inscape.
TV Measurement SNF Helps NBC Take No. 1 on TV Network Ranking NBC captured a 10.62% viewership share across Sept. 2-8, per Inscape.
TV Audience College Football Propels ABC to No. 1 on TV Network Ranking ABC captured an 8.38% viewership share across August 26 through September 1, per Inscape.
SPORTS Realignment Moves 6 of 15 Most-Watched Teams To New Conferences College football conference consolidation is set to have a major impact on TV audiences, as we already started digging into with iSpot data this week. Why such a shift for leagues like the SEC and Big Ten specifically? Many teams on the move were among the sport's most-watched.
SPORTS Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience Conference realignment has been shifting college sports (and particularly college football) on its axis for much of the last two decades. But recent expansion moves by the Big Ten and SEC have not just added members, but also rapidly consolidated college football's audience inside the walls of the
CREATOR ECONOMY NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when
SPORTS Sports Prop Up Fox’s TV Ad Reach NFL games generated 38% of Fox's TV ad impressions from Sept. 1, 2023 through April 30, 2024, per iSpot.tv
SPORTS Football’s Footprint Grows For TV Ad Reach in 2023 Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump
TV Audience College Football Title Game Owns Over 36% Of Monday Primetime Minutes Monday night's College Football National Championship did not feature the usual names, but the Michigan Wolverines' 34-13 win over the Washington Huskies still delivered – both in terms of excitement (for the first half or so, anyway) and audience interest. * Data from Inscape shows that the game itself
