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Cheez-It

A collection of 3 posts
Which Snack Brands Took The Biggest Bite Out Of Streaming?
TV ADVERTISING

Which Snack Brands Took The Biggest Bite Out Of Streaming?

Like other industries, snack brands have been evolving their unique approaches to TV advertising. For some, that means an even greater emphasis on national linear. But for others, it can mean a greater shift toward targeting streaming audiences. Year-end snack food data from iSpot shows how the category's
Jan 14, 2025 1 min read
Amid Overall TV Ad Reach Decline, These Industries Still Grew
TV ADVERTISING

Amid Overall TV Ad Reach Decline, These Industries Still Grew

Pet food, skin & foot care and snack food were three categories that significantly grew TV ad reach in H1 2024 vs. H1 2023.
Jul 30, 2024 1 min read
The Most-Watched YouTube Video This Week Was From Cheez-It
CREATOR ECONOMY

The Most-Watched YouTube Video This Week Was From Cheez-It

YouTube's most-viewed video of the last week isn't a viral moment, creator short or a sports highlight. It's... an ad from Cheez-It, as data from Tubular Labs reveals. * "What Have You Done?" – an ad for Cheez-It Snap'd – tallied 257 million
Dec 1, 2023 1 min read
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