Capital One - THE MEASURE

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Capital One

A collection of 4 posts

American Express Swipes Larger Share Of Credit Card Streaming TV Ad Impressions

American Express Swipes Larger Share Of Credit Card Streaming TV Ad Impressions

American Express takes a larger piece of the streaming TV ad impressions pie for credit cards than it does on linear TV, as data from iSpot shows. In June 2025, AmEx accounted for 11.61% share of voice for credit card streaming TV ad reach – No. 3, only behind Capital

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Geico and Capital One led for ad breakthrough, scoring +29% and +27% above the norm, respectively, per MarketCast.

Taylor Swift's Licensing Limits

Taylor Swift's Licensing Limits

While Taylor Swift is everywhere between her record-setting tour, album drops (both new and re-releases) and the Eras Tour in movie theaters – one place you don't see much of her is on TV – apart from some recent NFL Sundays. Data from Songtradr reveals that the star's

NBC’s Sunday Night Football Gets a ‘Swift Lift’

NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.