TV ADVERTISING Iconic Personalities Help Women’s March Madness Advertisers Break Through Geico and Capital One led for ad breakthrough, scoring +29% and +27% above the norm, respectively, per MarketCast.
MUSIC Taylor Swift's Licensing Limits While Taylor Swift is everywhere between her record-setting tour, album drops (both new and re-releases) and the Eras Tour in movie theaters – one place you don't see much of her is on TV – apart from some recent NFL Sundays. Data from Songtradr reveals that the star's
SPORTS NBC’s Sunday Night Football Gets a ‘Swift Lift’ Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.
