BUSINESS OF DATA

A collection of 84 posts

BUSINESS OF DATA

Marketers Closer To Getting Reach And Frequency Data From Aquila

'We’re not looking to reduce spend. We’re looking to better amplify our coverage,' said Alex Ganci of McDonald's.

BUSINESS OF DATA

Comscore, Trade Desk Team Up To Boost Audio's Share Of Digital Media

Audio, including podcasts, get 31% of time spent by consumers, but just 3% of ad spending

BUSINESS OF DATA

FAST’s Final Frontier is Live Sports, Says Report from Amagi

Tubi launches ad campaign emphasizing the 'free' as streaming prices rise

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: FanDuel Sports Network's New Way to Keep Score

Hey there. We survived Labor Day and now it's back to work. Sports are keeping us busy. With the NFL starting up, iSpot has a new playbook full of the data marketers need to play offense with their media budgets. Ironically, the NFL threw a flag on Nielsen,

BUSINESS OF DATA

FanDuel Sports Network Rolls Out Converged Metric To Attract National Ad Sales

Network working on data strategy to take advantage of growing number of streaming DTC subscribers

BUSINESS OF DATA

How Streaming Is Changing Advertising In Sports

'If you happen to have an audience target that you want to go after and you’re doing something around contextual, you’re probably better off doing it programmatically,” says Viant's Jon Schulz

BUSINESS OF DATA

iSpot Provides Data for Advertisers Huddling Over Their NFL Gameplan

During the regular season and playoffs, the NFL accounted for 23.22% of all ad impressions across ABC, CBS, Fox and NBC

BUSINESS OF DATA

As It Enters New Era, Big Data is a Big Deal For Nielsen. A Study Finds New System More Forecastable and Stable

“These results reflect just one campaign — but the financial relevance scales significantly,” the datafuelX study says

BUSINESS OF DATA Featured

Welcome To The Business Of Data With Jon Lafayette

In the Business of Data, we focus on what data tells us about our world and how it is being used in media, advertising and other business.

BUSINESS OF DATA

ShowSeeker Simplifies Access to Daily Viewership and First-Party Data in its Pilot Order Management System

Pilot will be among the first software providers ingesting Comscore’s Persons Pulse data

BUSINESS OF DATA

FAST Facts: Gracenote Sees 1,850 Channels with 197K Shows, Movies & Sports Programs

Nearly half of the programming now streaming on FAST channels was produced in the last five years and 80% of FAST programming was made in the last 15 years

BUSINESS OF DATA

Magnite Leaps Into Providing Pause Ads Programmatically

Also: Charter's Spectrum Reach buys ShowSeeker and streamers conitnued to dominate Nielsen's TV distributor rankings in July

BUSINESS OF DATA

‘Happy Gilmore 2’ Scores Hole in One With Record Viewing for a Streaming Movie

Adam Sandler bags 2.9 billion minutes viewing in opening weekend on Netflix

BUSINESS OF DATA

Swoop Getting a Healthy Dose of Measurement from iSpot

Deal will help marketers reach the right patients and providers

BUSINESS OF DATA

Nexstar’s Perry Sook Bets On Rule Changes, Blasts 'Antiquated' Measurement

Broadcaster bets ownership caps will be lifted so viewers don’t have to listen to ‘chat bots’ deliver the local news

BUSINESS OF DATA

Streaming Climbs To Nearly 50% Of July TV Usage, Says Nielsen

Netflix’s ‘Squid Game,’ Peacock’s ‘Love Island’ are most streamed shows

BUSINESS OF DATA

New Data From TVision Shows Strength Of Streaming

Binge releases generate less attention than shows that drop weekly

BUSINESS OF DATA

LiveRamp’s Adam Paul On How Data Boosts The Value of Tentpole TV Events

“Data can build on the already intrinsic power of live to make them more valuable, with more personalized and relevant messaging to the specific audience.”

BUSINESS OF DATA

Don’t Be Tardy When It Comes to Back-To-School Advertising, Samsung Ads Says

62% of shoppers said they purchase products by clicking on a ‘buy now’ button during interactive commercials

BUSINESS OF DATA

Study: Contextual Targeting Generates 2.1X More Ad Attention

Wurl says attention leads to better business outcomes

BUSINESS OF DATA

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Data from Realeyes available on Nielsen One platform

BUSINESS OF DATA

Streaming Also Gains Share of Ad-Supported TV Viewing in Q2

73.6% of all TV viewing featured commercials, up from 72.4% in Q1, Nielsen says

BUSINESS OF DATA

Charter Q2 Numbers Provide Snapshot Of State Of Cable Business

Despite cutting sub losses, Wall Street sent Charter stock plunging 18%

BUSINESS OF DATA

Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot

'Fragmented viewing calls for a true read on incremental reach and conversions to understand where–and how–ads are having an impact, iSpot said

BUSINESS OF DATA

Samsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel

‘This is the moment when TV truly becomes a conversion medium for advertisers.’