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BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Predictions, Predictions

  • Jon Lafayette

Jon Lafayette

Dec 31, 2025 • 2 min read
The Business Of Data With Jon Lafayette: Predictions, Predictions

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SAGE Says: How Jeep's 2026 Ad Approach Succeeds With Patriotism, Outdoors

SAGE Says: How Jeep's 2026 Ad Approach Succeeds With Patriotism, Outdoors

Every week, we're turning to iSpot's agentic AI platform, SAGE, to get a deeper dive on what's working for brands on TV today. The featured brand this time around? Jeep. Hey Sage, can you explain how Jeep has approached TV advertising this year? Looking
May 27, 2026 3 min read
Streaming Fuels Peak in Average TV Viewing Hours

Streaming Fuels Peak in Average TV Viewing Hours

TV usage closed out 2025 on a high note and streaming was firmly in the driver’s seat. According to Inscape’s latest TV Market Trends Report, in Q4 2025, total TV consumption climbed to 22.1 average hours per household per week, up 1.5 hours year-over-year. Nearly all
May 27, 2026 1 min read
Madhive Brings Agents To Local Ad Markets

Madhive Brings Agents To Local Ad Markets

‘We’re enabling advertisers to close the loop between insight, activation, and performance in real time,’ says Madhive’s Jim Wilson
May 27, 2026 3 min read
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