Budweiser - THE MEASURE

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Budweiser

A collection of 3 posts

MarketCast: Most Likable Super Bowl Ads Were Celeb-Free

MarketCast: Most Likable Super Bowl Ads Were Celeb-Free

While the Super Bowl featured a ton of celebrity star power across the board in order to connect with audiences and drive brand awareness, consumer research company MarketCast found the top five most-liked ads during the Big Game were pretty much celeb-free: None of them featured an A-list star. The

From Pharma To Beer: The Top 5 2025 Super Bowl Ads

From Pharma To Beer: The Top 5 2025 Super Bowl Ads

The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game.

Narrative Ads Boost Super Bowl Brands

Narrative Ads Boost Super Bowl Brands

There's no sure-fire recipe for what makes a winning Super Bowl ad, but there are also plenty of guidelines for what helps Big Game spots succeed. Research from iSpot reveals how storytelling and narrative-focused Super Bowl ads have resonated well with consumers over the last decade. * Since 2014,