TV ADVERTISING Pfizer's Super Bowl Spot Remains Knockout By Ad Likeability Pfizer's 2025 Super Bowl ad, "Knock Out," was a big winner after the Big Game in February. And it winds up the same held true at the end of the year, too. A new report from iSpot showcases top creatives of 2025 by a variety of
TV ADVERTISING These Sports Sponsors Are Scoring With Fans Budweiser/Bud Light’s partnership with the NFL ranks No. 1, according to MarketCast’s latest Sport Sponsors Breakthrough Study.
Super Bowl MarketCast: Most Likable Super Bowl Ads Were Celeb-Free While the Super Bowl featured a ton of celebrity star power across the board in order to connect with audiences and drive brand awareness, consumer research company MarketCast found the top five most-liked ads during the Big Game were pretty much celeb-free: None of them featured an A-list star. The
SPORTS From Pharma To Beer: The Top 5 2025 Super Bowl Ads The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game.
TV ADVERTISING Narrative Ads Boost Super Bowl Brands There's no sure-fire recipe for what makes a winning Super Bowl ad, but there are also plenty of guidelines for what helps Big Game spots succeed. Research from iSpot reveals how storytelling and narrative-focused Super Bowl ads have resonated well with consumers over the last decade. * Since 2014,
