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Boston Celtics

A collection of 2 posts
Popular Teams Build TV Audiences Quicker
SPORTS

Popular Teams Build TV Audiences Quicker

Every sports league has teams that are more popular than others, and it ends up that popularity typically helps games build audiences faster on TV. In its new report, Every Second Counts, iSpot data shows how national primetime games for the most popular teams outperform average ad impressions during early
Jul 8, 2024 1 min read
What Were The NBA Playoffs' Most-Seen Brands?
TV ADVERTISING

What Were The NBA Playoffs' Most-Seen Brands?

The dust settled on the 2024 NBA Playoffs earlier this week, with the Boston Celtics dispatching the Dallas Mavericks in five games during the NBA Finals. While we know Boston took home the title on the court, who took home the championship in the ad department? Using iSpot data below,
Jun 20, 2024 1 min read
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