BMW - THE MEASURE

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A collection of 3 posts

Characters Win Over Visuals During Super Bowl

Characters Win Over Visuals During Super Bowl

The competition during the Super Bowl isn’t just on-field — with such a massive audience, it’s a battle of the brands to stand out during the commercial breaks.

BMW, Christopher Walken Claim Top Super Bowl Spot

BMW, Christopher Walken Claim Top Super Bowl Spot

After the Kansas City Chiefs were crowned champions on Sunday, another Super Bowl winner also emerged. According to iSpot Creative Assessment data, BMW's "Talkin' Like Walken" (featuring Christopher Walken and Usher) was the top Big Game ad by likeability. * Despite a relatively low number of

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet springs to the top of November's charts by automaker est. national TV ad spend, according to iSpot data shared with MediaPost. The brand's November spend climbed 24% year-over-year, as it leaned on the World Series – but also three times as many minutes of national TV