Beauty - THE MEASURE

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Beauty

A collection of 5 posts

Creator Marketing Growth: U.S. vs. EU Beauty Brands

CREATOR ECONOMY

Creator Marketing Growth: U.S. vs. EU Beauty Brands

Beauty was the only vertical that CreatorIQ analyzed where U.S. brands beat EU’s for year-over-year EMV growth, 41% vs 38%.

Is Exclusivity in Creator Marketing Paramount? Well, It Depends

CREATOR ECONOMY

Is Exclusivity in Creator Marketing Paramount? Well, It Depends

For beauty brands, how important is exclusivity when it comes to creator marketing? Data from CreatorIQ reveals that it truly depends on the sub-sector. CreatorIQ analyzed the cosmetics and fragrance categories — both of which fall into the larger beauty industry — and found a stark difference between exclusivity, or the number

Music Accounts for 15% of UK Beauty Industry’s Business Performance

Music Accounts for 15% of UK Beauty Industry’s Business Performance

Music provides a “sonic watermark” to unify fragmented beauty influencer marketing activity.

Beauty Brands Aren't Spending Enough On Influencer Marketing

CREATOR ECONOMY

Beauty Brands Aren't Spending Enough On Influencer Marketing

Building a beauty brand in 2022 is a costly endeavor. Brit Starr, senior vice president of strategy at CreatorIQ, told Women’s Wear Daily that the big brands with more money to spend see the most success when it comes to social media engagement. * According to Tribe, a data platform