Back to School - THE MEASURE

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Back to School

A collection of 5 posts

Tariffs Prompt Shift in Summer Travel, Back-to-School Shopping

Tariffs Prompt Shift in Summer Travel, Back-to-School Shopping

For many people, summer 2025 is looking a little different, and economic uncertainty is largely to blame. Not only are people reporting less travel this year, but tariffs have also prompted a shift in the back-to-school shopping season, according to new data from a Wunderkind survey. * 61% of consumers are

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

When Does Back-To-School TV Ad Season Start? It Depends...

When Does Back-To-School TV Ad Season Start? It Depends...

Back-to-school shopping is now an event that plays out across five months, from May through September, as advertising data from LG Ad Solutions (in a recent report, Commercials & Classrooms, published on TVREV) details. The report also shares more insights around consumer and advertiser behaviors when it comes to back-to-school:

Music Sheds Light on Intended Audience for Back to School Ads

Music Sheds Light on Intended Audience for Back to School Ads

Songtradr's AI-driven analysis deciphers the art of choosing music in this year's back-to-school ads, revealing brand strategies to bridge generational gaps.