Back to School - THE MEASURE

Sign in Subscribe

Back to School

A collection of 10 posts

Tariffs Hitting Back-To-School Shopping Season?

Tariffs Hitting Back-To-School Shopping Season?

Tariffs and the resulting effects continue to be on U.S. consumers' minds in August 2025. New data from Wunderkind quantifies the ongoing tariff pressures and inflation concerns. The survey results shed light on key considerations for retailers, including: * 48% of those surveyed have noticed higher back-to-school prices this

Five Below, Creators Owning Back-To-School TikTok Views

CREATOR ECONOMY

Five Below, Creators Owning Back-To-School TikTok Views

Increasingly, TikTok is becoming a significant focus for back-to-school conversations; especially on the brand front. Data from Tubular Labs shows that back-to-school videos have generated 754 million views on TikTok since July 1. * Discount retail brand Five Below leads all creators there, with nearly 10% of all back-to-school TikTok video

L.L. Bean Beefs Up Back-To-School Focus

L.L. Bean Beefs Up Back-To-School Focus

Back-to-school TV advertising spend is down by 13% year-over-year on national linear TV, according to new data from iSpot. The data looks at all back-to-school themed ads across retail and clothing/apparel brands from July 1-Aug. 2 – so there's also time for this year's back-to-school season

Don’t Be Tardy When It Comes to Back-To-School Advertising, Samsung Ads Says

BUSINESS OF DATA

Don’t Be Tardy When It Comes to Back-To-School Advertising, Samsung Ads Says

62% of shoppers said they purchase products by clicking on a ‘buy now’ button during interactive commercials

How Data Passes (Or Fails) Back-To-School Season

How Data Passes (Or Fails) Back-To-School Season

New data from Truthset reveals that back-to-school campaigns may not be making the grade as much as retailers would hope. In its Quarterly Industry Report Q1 2025, Truthset finds that targeting data identifying households with children is accurate just 41% of the time. * To equate that to dollars, if a

Tariffs Prompt Shift in Summer Travel, Back-to-School Shopping

Tariffs Prompt Shift in Summer Travel, Back-to-School Shopping

For many people, summer 2025 is looking a little different, and economic uncertainty is largely to blame. Not only are people reporting less travel this year, but tariffs have also prompted a shift in the back-to-school shopping season, according to new data from a Wunderkind survey. * 61% of consumers are

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

When Does Back-To-School TV Ad Season Start? It Depends...

When Does Back-To-School TV Ad Season Start? It Depends...

Back-to-school shopping is now an event that plays out across five months, from May through September, as advertising data from LG Ad Solutions (in a recent report, Commercials & Classrooms, published on TVREV) details. The report also shares more insights around consumer and advertiser behaviors when it comes to back-to-school:

Music Sheds Light on Intended Audience for Back to School Ads

Music Sheds Light on Intended Audience for Back to School Ads

Songtradr's AI-driven analysis deciphers the art of choosing music in this year's back-to-school ads, revealing brand strategies to bridge generational gaps.