Once upon a time, TV networks used their glitzy upfront presentations to show off their new primetime schedules. The stars would wave, clients would drink and eat shrimp. Eventually, billions of dollars of commercials would be sold. Now data about audiences and results are becoming a bigger part of the

Outcomes is the data point of the moment. Maybe it always should have been. The trick of course, is figuring out if commercial A caused consumer B to take action C. It is not a simple equation, and like the classic traveling salesman problem, technology may have come up with

Artificial intelligence is shaping the business in new ways every day. Sometimes it takes AI to figure out what's happening, and how to address it. As the robots take over, it's important to know what they're doing, why they're doing it and