AT&T Wireless - THE MEASURE

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AT&T Wireless

A collection of 8 posts

How NFL Sponsors Win With Likeable Ads

How NFL Sponsors Win With Likeable Ads

Getting significant reach during NFL games is a given for advertisers. But with all of that reach, it's also critical to understand if audiences actually like the spots they're seeing en masse. Data from iSpot's recent NFL TV Advertising Playbook showcases some of last

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot is an NCAA corporate partner and a major advertiser during big events like the annual men's basketball tournament. But during this 2025 March Madness action, the home improvement brand saw its national linear TV ad reach grow by 44% year-over-year, according to data from iSpot.

TV Ad Reach Grows For Men's March Madness

TV Ad Reach Grows For Men's March Madness

This year's NCAA Men's Basketball Tournament has centered on the top teams winning the games in front of them, culminating in the second Final Four ever featuring all No. 1 seeds. Despite the event largely going as expected, though, audiences have been tuning in en masse,

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile has a 20.46% streaming ads SOV so far this year, per iSpot.

MLS Wins Sponsored Facebook Video Views In July

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MLS Wins Sponsored Facebook Video Views In July

Facebook video remains a busy place for publishers to get in front of viewers, and sponsors are happy to jump in on the audience reach. Data from Tubular Labs shows which U.S. media & entertainment pages delivered the most sponsored video views in July – a list led by Major

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on

AT&T Dunks All Over Men's Tourney

AT&T Dunks All Over Men's Tourney

If you were watching men’s NCAA Tournament action, then chances are you saw an AT&T ad last weekend. The wireless company led all brands from the First Four through the round of 32, with 104 minutes of TV ads, per iSpot. * GEICO's "March Madness:

Wireless Brands Go Heavy On Holiday Ads

Wireless Brands Go Heavy On Holiday Ads

TV was full of holiday ads from Thanksgiving through Cyber Monday, as brands looked to capitalize on the early days of the shopping season. Data from iSpot looked at the top brands by share of holiday-related ad est. national TV spend from Nov. 23-27. Of note: * Wireless advertisers spent big,