Amazon

A collection of 37 posts

CREATOR ECONOMY

Amazon Alexa’s YouTube Surge Fueled by Nikki Glaser, Not Super Bowl

Amazon Alexa has seen an enormous increase in U.S. YouTube unique viewers, minutes watched, and more in Feb. 2026, as the channel takes a unique approach to their social video content strategy. According to Tubular Labs, the account generated an impressive 17,797% increase in unique viewers month over

BUSINESS OF DATA

NewFronts: Samsung Ads Clicks on Amazon to Deliver Shoppable TV

‘By bringing Amazon’s interactive ad technology to Samsung through Amazon DSP, together we’re providing an experience for advertisers to deliver on any full-funnel marketing objective,’ said Amazon’s Kelly MacLean

TV ADVERTISING

Holiday TV Ads' Strong Head Start

This year, holiday TV ads got off to their strongest start since at least 2022, as brands extended the shopping season into early October. Data from iSpot – first shared with The Wall Street Journal – shows that holiday-related national linear TV ad spend was up over 13% year-over-year dating back to

TV ADVERTISING

Pfizer's Super Bowl Spot Remains Knockout By Ad Likeability

Pfizer's 2025 Super Bowl ad, "Knock Out," was a big winner after the Big Game in February. And it winds up the same held true at the end of the year, too. A new report from iSpot showcases top creatives of 2025 by a variety of

MARKETING

How Brand Fandom Powers Business Growth

Strong brands don’t just win hearts — they deliver measurable business results. MarketCast’s 2025 Brand Fandom study reveals a powerful and consistent link between brand fandom and financial performance, showing that shifts in fandom are not only correlated with revenue outcomes but can actually help predict overall business health.

CREATOR ECONOMY

Can YouTube Convert Taylor Swift Fans Into Friday Night NFL Viewers?

Since Taylor Swift and Travis Kelce announced their engagement on Aug. 26, the couple has been one of social video’s biggest topics. Data from Tubular Labs shows: * TikTok videos related to Swift and/or Kelce have generated over 1.6 billion views worldwide since Aug. 26, plus 161 million

TV ADVERTISING

L.L. Bean Beefs Up Back-To-School Focus

Back-to-school TV advertising spend is down by 13% year-over-year on national linear TV, according to new data from iSpot. The data looks at all back-to-school themed ads across retail and clothing/apparel brands from July 1-Aug. 2 – so there's also time for this year's back-to-school season

BUSINESS OF DATA

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Data from Realeyes available on Nielsen One platform

MARKETING

39% of Consumers Reduced Amazon Prime Day Spend This Year

According to a July study by Wunderkind, shoppers pulled back on Prime Day spending, with many citing overall budget constraints.

MARKETING

MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025

Not only is Amazon the No. 1 brand by fandom, it scores high for love and trust with consumers, according to MarketCast's analysis.

SPORTS

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

CREATOR ECONOMY

What Are Bleacher Report Viewers Shopping For?

Since it's owned by men's tournament TV partner Warner Bros. Discovery, Bleacher Report becomes a go-to resource for March Madness fans every spring. The surge in interest for the already-popular sports channel not only means more views, but also more business opportunities for B/R to

CREATOR ECONOMY

Women Are Turning to Short-Form Video for Beauty Tips

While women’s interests in social video span everything from fitness to pop culture and current events, the influence of the beauty industry remains undeniable. The demand for the latest techniques, products, and deals has fueled a thriving ecosystem of influencers and brands—created for women and often led by

MARKETING

The Big Name Brands Scoring Goals With NWSL Sponsorships

A recent study from MarketCast found that sponsor breakthrough for the NWSL was up nearly 10% on average in 2024 vs. 2023

TV ADVERTISING

Which Snack Brands Took The Biggest Bite Out Of Streaming?

Like other industries, snack brands have been evolving their unique approaches to TV advertising. For some, that means an even greater emphasis on national linear. But for others, it can mean a greater shift toward targeting streaming audiences. Year-end snack food data from iSpot shows how the category's

Streaming

Streamers Still Leaning On Older Audiences For Revenue

The following is a selection from Brandon Katz of Parrot Analytics. Streaming content may be catering more to Gen Z audience sensibilities and interests, but... it winds up that these services are still relying more heavily on older audiences for the majority of their revenues. Parrot Analytics recently broke down

TV ADVERTISING

Hallmark Channel Hits Holiday High Points

Hallmark Channel's holiday season emphasis isn't just a win for consumers, but advertisers as well. Data from iSpot shows how Hallmark Channel's strongest months by share of TV ad reach are directly tied to its holiday programming. In both November and December (through Dec.

TV ADVERTISING

Walmart, Macy's Top Holiday Brands From Thanksgiving Thru Cyber Monday

While household TV ad reach for holiday spots was down 3.4% year-over-year, according to iSpot data, plenty of top brands also saw significant increases during the time period from Thanksgiving through Cyber Monday. * Walmart increased its TV ad reach by nearly 22% YoY from Thanksgiving through Cyber Monday, leaping

CREATOR ECONOMY

What Are Amazon Beauty & Personal Care Shoppers Watching?

The holiday season is already ramping up, with brands, publishers and creators all trying to make the most out of the shopping blitz. New data from Tubular Labs showcases key insights for maximizing social video impact with holiday shoppers this year – including what beauty & personal care shoppers on Amazon

CREATOR ECONOMY

BetterHelp's Big Summer For YouTub Sponsorship

For many, summer presents a lot more time to watch online videos – especially on YouTube. With that in mind, we took a look at which brands had the most sponsored video views on the platform this summer, thanks to data from Tubular Labs. Scope is limited to sponsored videos from

TV ADVERTISING

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

CREATOR ECONOMY

These Brands Are Winning on TikTok

Amazon leads the list with a TikTok EMV of $1.03 billion, a 20% year-over-year increase, per CreatorIQ.

TV ADVERTISING

When Does Back-To-School TV Ad Season Start? It Depends...

Back-to-school shopping is now an event that plays out across five months, from May through September, as advertising data from LG Ad Solutions (in a recent report, Commercials & Classrooms, published on TVREV) details. The report also shares more insights around consumer and advertiser behaviors when it comes to back-to-school:

CREATOR ECONOMY

NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights

Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when

Data Dose Newsletter

Derby Photo Finish Is TV Watch-Time Win

This week on The Measure: * Racing Toward More Watch-Time * Sitcom Syndication Pushes TBS TV Ad Reach Rise * Kendrick vs. Drake: Kendrick’s Listener Increase * Women’s Basketball Content Holding Its Own * Netflix Wins Overseas Investment Battle vs. Amazon * This Week’s Free Report: Q1 TV Ad Transparency Snapshot (from iSpot)