Advertising

A collection of 37 posts

MARKETING

MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025

Not only is Amazon the No. 1 brand by fandom, it scores high for love and trust with consumers, according to MarketCast's analysis.

TV ADVERTISING

Chewy Scores With Linear TV Ad Breakthrough 34% Above Norm

DirectTV and Ford also had notable ad breakthrough on linear TV in April, according to a MarketCast analysis.

TV ADVERTISING

53% of Marketers Prioritizing Outcomes-Based Buying in 2025

When asked to pick the most critical factor when buying and negotiating media, 53% of iSpot survey respondents said outcomes.

TV ADVERTISING

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

MARKETING

99% of Retail Marketers Plan to Spend More on Paid Social This Year

A new report from Wunderkind and Retail Dive’s studioID surveyed marketing leaders across various industries to understand how they are navigating today’s marketing landscape, including their challenges, priorities, strategies and outcomes. One of the findings: Many are currently focusing heavily on paid social media. * 90% of retail marketers

TV ADVERTISING

The QSR TV Ads Actually Driving Foot Traffic

A successful TV ad doesn’t just attract attention, it drives outcomes — and for the QSR industry, that includes actual foot traffic. iSpot recently analyzed the creatives from the most-seen QSR brands in Q1 2025 and discovered that the ads that sparked thirst, humor and value, and often leaned into

TV ADVERTISING

How QSR Brands Can Score on TV Beyond Sports

iSpot's new report reveals top genres and dayparts by foot traffic lift for the QSR industry.

TV ADVERTISING

Data: Ad Buyers Will Prioritize DSPs, Publisher-Direct This Year

62% of marketers plan to buy video ads through demand-side platforms, according to an iSpot survey.

TV ADVERTISING

Freshpet, GEICO Lead for March Madness Ad Breakthrough

Freshpet led the pack with a spot that scored 34% above the ad breakthrough norm, per MarketCast.

MARKETING

Top Performing Email Newsletters for Advertisers

Newsletter advertising platform Paved reveals some of the top performing newsletters for advertisers.

News

Chartbeat Acquires Ad Tech Company FatTail

As first reported by Axios on Monday, publisher analytics company Chartbeat has acquired direct advertising technology firm FatTail. The purchase is the third for Chartbeat since the start of 2023 – when it acquired video intelligence company Tubular Labs and ad sales management firm Lineup. Chartbeat CEO John Saroff had this

SPORTS

Movie Releases Take The Field (And Center Stage) During the Super Bowl

Movie promos in the Big Game could actually make audiences get off their sofas, hit the theaters and help drive box office success, according to a study by consumer research company MarketCast.

SPORTS

Humor Is Only Option for Recent Super Bowl Advertisers

Brand recognition (the percent of survey respondents that accurately identified a brand unaided after watching an ad) is higher for Super Bowl ads that employ humor than those that don’t.

SPORTS

Super Bowl Ads Aren’t As Likable As They Once Were

Data from consumer research company MarketCast suggests that Super Bowl ads aren’t nearly as likable as they used to be: Peak Big Game ad “likeability” over the last 12 years was highest before 2015.

SPORTS

Characters Win Over Visuals During Super Bowl

The competition during the Super Bowl isn’t just on-field — with such a massive audience, it’s a battle of the brands to stand out during the commercial breaks.

SPORTS

Shorter Super Bowl Ads Grow As Minute-Long Spots Dip

While Super Bowl brand ad minutes are on the upswing, the average length of a Big Game ad has been decreasing over the last few years, according to iSpot data.

SPORTS

EV Decrease Comes To Super Bowl Sunday

Automakers seem to be hitting the breaks on electric vehicle TV advertising — and that includes during the Super Bowl — per iSpot data.

SPORTS

Total Advertisers Balloon During Super Bowl

Since 2010, the number of brands advertising nationally during the Super Bowl has jumped nearly 57%, according to data from iSpot.

SPORTS

Will Beer Bubble Up in Super Bowl LIX?

It’s looking like alcohol brands will make a comeback this year: Anheuser-Busch InBev alone already has five spots set for Super Bowl LIX, and Coors Light will also make an appearance.

SPORTS

Super Bowl Brand Ad Minutes Up 30% Since 2010

For many people, the Super Bowl’s appeal isn’t just about the game, but the ads. Over the last few decades, brands have really leaned into the creative aspect of Big Game ads, using humor, celebrities and pop culture references to delight viewers.

SPORTS

TikTok's Biggest Super Bowl Video Is From AJ & Big Justice, And Doritos

Before the Super Bowl plays out on TVs across the U.S., there's another major push occurring on smaller screens, as Big Game advertisers and media partners work with creators to push awareness/buzz.

MARKETING

Targeting, Measurement Top 2025 Media Investment Trends

Omnichannel approaches can present numerous challenges for today's advertisers – but also a multitude of opportunities, provided proper strategies (and partners) are already in place. To kick off the year, Teads recently published a report on five key media trends in 2025, starting with a deep dive into the

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REPORTS

Special Report: Teads’ Tech Themes 2025 – Five Key Trends Shaping The Media Industry

Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead.  Derived from the Teads Global Tech

CREATOR ECONOMY

Data: The Creator Economy Isn’t Slowing Down

A CreatorIQ analysis revealed that creator marketing campaigns in 2024 generated 159% more engagements year-over-year.

TV Audience

Why Brands Shouldn’t Shy Away From LGBTQ+ Content

65% of Revry viewers say they're more likely to buy from brands that advertise in LGBTQ+ inclusive TV programming.