Ad Impressions - THE MEASURE

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Ad Impressions

A collection of 10 posts

How Booze Is Pouring It On TV

The Measure Newsletter

How Booze Is Pouring It On TV

This Week On The Measure: * Stella Artois Pours On Streaming Ads * Tariff Concerns Spurring Purchase Delays * LOL Network Using Movies To Compete With TV * Chewy Breaks Through On Linear * 42% Say Personal Relationships Trigger Anger * Marketers Look For Awareness, Acquisition Balance * This Week’s Free Report: Beverage Brands TV Transparency

Marketers Planning More Value-Based Messaging In 2025

The Measure Newsletter

Marketers Planning More Value-Based Messaging In 2025

This Week On The Measure: * 60% of Marketers Are Increasing Value-Based Messaging * Nutrafol Leads Supplement Streaming Ads * Exploding Kittens Blows Up On YouTube * Wayfair Wins on CTV With +19% Ad Breakthrough * Women’s Sports Fans Want Better TV Tune-In Info * This Week’s Free Report: U.S. Tariff Effect–Exclusive

Streaming Advertising Needs Ad, Not Program, Measurement

The Measure Newsletter

Streaming Advertising Needs Ad, Not Program, Measurement

This Week On The Measure: * Ad-Centric Research Shows Streaming Growth * Demographic Differences On Tariffs * What Else Are MrBeast Viewers Watching? * Pharma’s Growth (Or Lack Thereof) On Digital * Help Us, New York Knicks, You’re Our Only Hope * This Week’s Free Report: The Shoppable TV Report: 2025 and Beyond,

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

The Measure Newsletter

EXCLUSIVE: How "Tariff Turmoil" Impacts Consumer Behavior

This Week On The Measure: * When Tariffs Hit, Brand Loyalty Goes Out The Window * The QSR TV Ads Actually Driving Foot Traffic * Consumers Feel Tariff Coverage Is Politicized, But Fair? * SNL Sustains Reach Well Past Election Season * Paid Social Ranks High For Retail ROI * SVODs Are Increasingly Home For Live

Marketers Ad(ding) To TV, Streaming Budgets

The Measure Newsletter

Marketers Ad(ding) To TV, Streaming Budgets

This Week On The Measure: * TV, Streaming Budgets Still Expected To Increase * Spring News Jolts TV Social Viewers * Who’s Swayed Most By Celebs/Influencers? * Carney Tops Canadian Candidate Engagement * More Women Only Prioritize Specific Events For Sports * This Week’s Free Report: 2025 TV And Video Strategy Report, From

EXCLUSIVE: Consumers Are Tariffied

The Measure Newsletter

EXCLUSIVE: Consumers Are Tariffied

This Week On The Measure: * Survey: Are Consumers Worried About Tariffs? * How Nets Take Home NBA Title (On TikTok) * Restaurant Data: Serving The Right Incentives For Sign-Ups * Global Article Engagement Time Declines In Q1 2025 * Wingstop Flies To Top Of Most-Seen NBA Brands List * This Week’s Free Report: 2025

Tax Brands’ New Early-Year TV Ad Strategy

Tax Brands’ New Early-Year TV Ad Strategy

Data from iSpot shows that tax filing services are accounting for a progressively smaller share of household TV ad impressions in January and February for five years running now. Year-over-year, tax brands are also less likely to have ad impressions delivered in primetime – with 28.0% in Jan. and Feb.

Syndicated TV's Staying Power

Syndicated TV's Staying Power

Premium programming is a major source of TV ad impressions, but many syndicated shows still deliver impressive reach as well. iSpot data shared with TV News Check spotlights the top syndicated programs by impressions, with Friends clearly leading the way. The sitcom delivered over 21.3 billion TV ad impressions