Subaru Ad With Dog Family Fetches 54% Positive Purchase Intent

Subaru has long used dogs in its commercials instead of people, a lighthearted approach that continues to connect with audiences. In April, a Subaru Crosstrek ad stood out for both its likeability and positive impact on purchase intent. The spot humorously captures a relatable parenting moment — kids wanting to hear the same song over and over — but tells it through the lens of an endearing dog family. According to iSpot’s Creative Assessment:

• The ad inspired notable positive purchase intent, with 54% of surveyed viewers indicating they were "more" or "much more" likely to purchase after seeing an ad.
• 38% of survey respondents named the characters as the “single best thing” about the ad, with “cute” as the most frequent viewer emotion/reaction.
• Among the top 20 most-seen automaker ads in April, this spot ranked No.1 for likeability, at 16.3% above the automotive norm for the month.  
• Beyond exceeding industry norms for likeability, the commercial also performed strongly for attention, watchability and relevance.

For more automaker insights, check out iSpot's full April analysis over on MediaPost.