Streaming Won't Stop Growing, But It's Slowing Down
The following is a selection from Brandon Katz of Parrot Analytics.
Two things can be true at once: The streaming bubble has popped and audiences will likely never again enjoy the same levels of consistent mountainous volume of content as they once did. AND... Streaming is still a growing medium overall.
- In this chart from Parrot Analytics, the blue vertical bars represent the total number of streaming original series that have premiered in their respective quarters (or earlier), indexed to the total number that premiered prior to 2020 (represented as 100).
- The red line represents the percentage growth in the number of streaming originals each quarter vs the previous quarter. What it shows is that while the number of new streaming exclusive series is still going up, the rate of growth has slowed considerably since 2022 compared to the two years prior.
- In other words, the streaming industry isn’t pumping out as many new shows per quarter as it once did.