Tubular Labs

A collection of 129 posts

CREATOR ECONOMY

MLB Promo Reserves YouTube Views For Booking.com

Booking.com grew its unique U.S. viewers across YouTube and Facebook by 24% month-over-month to 37.8 million – No. 4 among all domestic brands.

The Measure Newsletter

Google Won't Let The Cookie Crumble

This week's newsletter is sponsored by: This Week On The Measure: * 3P Cookies And Google's Latest Decision * RNC Helps Deliver Fox News To No. 1 * Big 4 Primetime Bucks Bigger TV Trends in H1 * Video Watch-Time Surges For Late Night Shows Post-Strikes * Are Disney+ And Hulu

CREATOR ECONOMY

Watch-Time Surges For Late Night Shows Post-Strikes

Data from Tubular Labs reveals that The Daily Show, Jimmy Kimmel Live and The Late Show With Stephen Colbert have all seen dramatic bumps in watch-time.

CREATOR ECONOMY

Jordan Matter’s Channel Succession Plan Pays Off

The uptick for Matter’s channel seems to coincide in part with the reins largely being handed off to his daughter, Salish.

The Measure Newsletter

Creators Playing Long Game On YouTube

This week's newsletter is sponsored by: This week On The Measure: * Long Videos Get Longer Legs On YouTube * Popular Teams Build Audience Quicker * Fox News Rises On Weekend Watch-Time * LGBTQ+ Content Fuels Streaming Loyalty, Usage * Olympic-Sized Bet On Subscriber Loyalty * This Week’s Free Report, From Samsung Ads:

CREATOR ECONOMY

Long Videos Getting Longer Legs On YouTube

Short videos are still extremely popular among social video creators. But these individual influencers are actually uploading more YouTube videos that run 20 minutes or longer. Tubular Labs recently shared data with Digiday’s Tim Peterson showcasing the steady growth of longer-form videos. * Creators have uploaded increasing numbers of videos

The Measure Newsletter

Summer Of Sports In Full Swing

This week On The Measure: * MLB, Tennis Action Hit With Audiences * How Close Games ‘Defy Gravity’ For TV Ad Reach * Mexico’s Presidential Candidates On Social Video * Are Paramount+ and Peacock Complementary? * Back-To-School TV Ad Season Heats Up? * This Week’s Free Report, From iSpot: The Case for Precision in

CREATOR ECONOMY

How Mexico's Presidential Candidates Performed On Social Video

In June, Claudia Sheinbaum was the first woman to win the presidency in Mexican history, defeating (fellow woman) Xóchitl Gálvez at the polls. But interestingly, social video viewership didn't net the same result, as data from Tubular Labs shows. * TikTok accounted for 75% of overall viewership about the

CREATOR ECONOMY

Harbor Freight Builds Audience of Over 60 Million Via Social Video

Harbor Freight doesn’t seem like an inherently “social” brand on paper, yet the tool brand used video ads throughout May 2024 to significantly expand its reach. Data from Tubular Labs Audience Ratings data found that:  * Harbor Freight videos were seen by nearly 61 million unique U.S. viewers across

The Measure Newsletter

Every Second Counts In Sports Advertising

This week On The Measure: * Spot-Level Measurement For Sports Ads * Debate Coverage Nets TV Watch-Time Win * Seniors Set On More MSNBC Social Video Viewing * AI Creators Set Course For Marketing’s Future * Yellowstone Checks Every Streaming Box * This Week’s Free Report (From iSpot): The Case for Precision in Modern

CREATOR ECONOMY

Seniors Sitting For Millions Of Hours Of MSNBC Social Videos

The 55+ age bracket is plenty tech-savvy, it seems – or at least tech-savvy enough to watch over 10.6 million hours of MSNBC videos across Facebook and YouTube, as new data from Tubular Labs shows. * In May 2024, U.S. audiences over 55 years old tuned into more minutes of

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Consumers Like YouTube’s Ad Experience More

This week On The Measure: * Which Streaming Ad Experiences Do Consumers Prefer? * Chefclub Network Cooks Up On Social * Olympic Trials Win Gold With TV Audiences * Brands Get Boost From Targeted LGBTQ+ Messaging * Netflix’s Spin-Off Success * This Week’s Free Report: Loyalty Unlocked - LGBTQ+ Streaming Audience Insights Which Streaming

CREATOR ECONOMY

Chefclub Network Cooks Up Comeback

Despite the fight for online attention in the online cooking-sphere, one cooking-related publisher appears to be on the move. Audience Ratings data from Tubular Labs shows significant growth for both minutes watched and unique viewers for Chefclub Network’s U.S.-focused channel. * Chefclub earned 54.1 million unique U.

CREATOR ECONOMY

Zach D. Films Rises As Teens’ Top Creator

Creator Zach D. Films has been a hit with U.S. audiences aged 13-17, quickly growing his following with a large collection of shorts videos on YouTube and Facebook. Audience ratings data from Tubular Labs shows the channel, which shares short animated videos about “did you know?”-type topics, had

CREATOR ECONOMY

CNN Video Audiences Are Prepping With Walmart

Knowing what social video audiences are watching is important for publishers to understand, but it's also not the full picture of those viewers. By understanding even more about their web and shopping behaviors, publishers can better tailor content, ads and sponsorships to better speak to existing preferences. Tubular

The Measure Newsletter

Who’s Watching More News?

This week On The Measure: * Men Watching More Minutes Of News Videos? * Nearly 58% Of Smart TVs Are Solely Streamers * Ad Attention Gains For “Grey’s Anatomy” * What Causes QR Code Resistance On CTV * Time Helps Shows Beat Movies For Audience Demand * This Week’s Free Report: Inscape’s Q1

CREATOR ECONOMY

Men Watched U.S. News Videos For 2.5x Longer Than Women

Tubular Labs Audience Ratings shows that in April 2024, U.S. men watched over 5 billion minutes of video content from the top 500 news & politics media creators across Facebook and YouTube.

CREATOR ECONOMY

NFL Audiences Shop Amazon For Toothbrushes — Plus More Consumer Video Insights

Social video audiences' online behaviors don't just end with content. These viewers are also shopping all around the web, and especially at major retailers like Amazon. Recent data from Tubular Labs provides a snapshot of what NFL and soccer audiences are looking to buy on Amazon when

CREATOR ECONOMY

Nearly 66% of Biden, Trump YouTube Viewers Are 45+ Years Old

While we're still months out from the 2024 U.S. presidential election, you can already start seeing some trends emerge around social video consumption regarding the main candidates – Donald Trump and Joe Biden. Tubular Labs data shows Trump leading Biden by YouTube views, but of course, there are

The Measure Newsletter

MAX-imizing Earned Media Value Growth

This week on The Measure: * MAX-imizing Earned Media Value Growth * NBA Playoffs’ Top Advertisers * Pop Culture Gives NFL’s Audience A Boost * LGBTQ+ Viewers Tune In For Drama * College Softball, Baseball Catapult Into Top Programming * This Week’s Free Report: Revry’s LGBTQ+ Q1 Streaming Insights MAX-imizing Earned Media Value

CREATOR ECONOMY

Single Video Fuels Kids Roma Show Audience Explosion

The channel grew U.S. minutes watched by 283% month-over-month, to 959.5 million – No. 3 among all domestic media & entertainment creators.

The Measure Newsletter

'SNL' Cashes In On Ken-ergy

This week on The Measure: * ‘SNL’ Heats Up, Even With Limited Election Content * Sports Prop Up Fox’s TV Ad Reach * Golf Viewership Won’t Be Deterred at Valhalla * TikTok a Powerhouse for Brands’ Earned Media Value * Streaming Service Content Getting Older (and Younger) * Which Teams Did the NFL Emphasize

CREATOR ECONOMY

SNL Heats Up, Even With Limited Election Content

Year-over-year, SNL is up 54.5% in terms of unique viewers.

SPORTS

Youth Sports Nets Larger Audience For SportsCenter

SportsCenter Next’s unique U.S. audience (across Facebook and YouTube) nearly doubled SportsCenter’s last month.

CREATOR ECONOMY

How Pop Culture Gave The NFL's Audience A Boost

The NFL may be the biggest game in town when it comes to sports audiences, but there are still plenty of people not regularly tuning into the league's content. Last season converted some of those holdouts, however, thanks to the "Swift Lift" phenomenon that helped the