Tubular Labs

A collection of 337 posts

Data Dose Newsletter

Insurance Brands' Big Football Season Investment

Insurance outscores other industries during the NFL season, YouTube Shorts' dominance, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

77% Of Last Year's YouTube Views Came Via Shorts

Short-form video is here to stay, and is only expanding by the year as viewers flock to formats like YouTube Shorts in droves. Over on TVREV, we shared Tubular Labs data indicating that over three quarters – 77% – of global YouTube views came from short-form videos under one minute long in

Data Dose Newsletter

MrBeast Nets Huge Views While Bucking YouTube Trends

MrBeast remains a top creator despite limiting uploads, Rocket Mortgage dreams up purchase intent, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

MrBeast Averaged 206 Million Views Per YouTube Upload In 2025

Social video sites generated nearly 200 trillion views in 2025, with many of those occurring on YouTube. And while brands and media companies have continued to spend on platforms like YouTube as a way to connect directly with audiences/fans, individual creators are still dominating views. Data from Tubular Labs

Data Dose Newsletter

What's Driving The Cart Abandonment Craze?

Cart abandonment is a growing trend, social video's biggest moments of the year, and more in 2025's final Data Dose newsletter.

REPORTS

What The World Watched In 2025

Social media users around the world watched billions of videos in 2025. Tubular Labs highlights the biggest trends.

Data Dose Newsletter

Holiday Shopping Season's Early Start

Amazon and others get a jump-start on holiday shopping this year, Warner Bros.' big YouTube audience, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Top Social Video Fixations Of 2025

This year’s social video content drove home that social video isn’t just accumulating a large audience, but is driving and even creating culture. TikTok and Instagram trends are no longer merely funny topics or passing jokes, but are instead becoming cultural touchstones and starters of important conversations. In

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Holiday Report

The Measure's 2025 Holiday Shopping Trends Report

Data Dose Newsletter

Millennials' AI Shopping Spree

Millennials and Boomers square off on AI shopping, retailers lean into YouTube, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Holiday Shopping Going Hybrid

How shopping is partially online for most, the Grinch steals purchase intent, and more in this week's Data Dose newsletter.

Data Dose Newsletter

How To Demystify Media Measurement

Walton Isaacson's Albert Thompson talks fixing the muddied measurement conversation, consumers prefer personalized emails, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Katseye Using Social Video To Fuel Growth With Female Audience

The next “girl group” to truly hit it big may be Katseye, as data from Tubular Labs lays out the case for. And it’s largely thanks to Katseye’s growing group of predominantly female fans. * In September 2025, Katseye was the No. 19 U.S. media & entertainment page

CREATOR ECONOMY

YouTube Is Candy’s New Sweet Tooth

Through mid-October, 13 of the 20 most-seen candy ads debuted on TV in 2024 or earlier, with eight of those arriving between 2020 and 2023.  But while candy brands invest in Halloween-specific ad creatives at this time of year to help fuel sales, they’re not necessarily trying to reinvent

Data Dose Newsletter

QSR, Insurance Shine Among Streaming TV's Top Brands

TV's funniest ads are using famous faces and quick humor, top MLB sponsors are a hit with fans, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

NFL’s Watch-Time Sprints Past Previous Highs

Thanks in part to YouTube hosting a live Chargers vs. Chiefs game from Brazil, the NFL’s September YouTube watch-time soared past previous high-water marks. As the league returned to action, Tubular Labs data reveals that the NFL hit 1.3 billion U.S. minutes watched on YouTube for the

Data Dose Newsletter

Basketball Sponsors' Brand Awareness Bounce

WNBA sponsors best NBA sponsors by affinity and awareness, Switzerland tourism taps celebrity help, and more in this week's Data Dose newsletter.

Data Dose Newsletter

Quantifying The Global Reading Time Reduction

Global article engagement dips significantly in Q3, YouTube Shorts pushing a new kids video player, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Kidzoki Emerges As New Player In Children's Shorts Videos

The kids entertainment space is crowded, but new players can occasionally pop up with differing approaches. In recent months, one of those is Kidzoki, which emerged at the beginning of the year while leaning on YouTube Shorts, and has grown over 15 million unique U.S. YouTube viewers – according to

Data Dose Newsletter

Q3 TV Ad Data: Spend And Minutes Increase, Reach Declines Slightly

Q3's topline TV advertising narratives, publishers missing first-party data investments, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Jordan Matter Highlights the Value of a Long-Form Video

While YouTube Shorts remain extremely popular, some channels find plenty of success leaning in the opposite direction. Tubular Labs data reveals how Jordan Matter finds this success, one long-form video after another. Matter’s channel has existed for a long time, but was largely handed off to his daughter Salish

CREATOR ECONOMY

Le Creuset Catches Crossover Success With Pokémon

Cooking and Pokémon wouldn't seem like the most obvious collaboration opportunity. But in Singapore, that's exactly what happened: And it was very effective, as data from Tubular Labs' recent Unexpected Partnerships report reveals. * Le Creuset's Singapore Instagram page unboxed a new Pokémon-themed cookware

Data Dose Newsletter

PGA Tour Sponsors Hit Fan Loyalty Better Than NFL

The data behind PGA Tour sponsor affinity, the perils of average minute audience measurement, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

New Heights Reaches… Newer Heights On YouTube

Travis and Jason Kelce’s podcast, New Heights, was among the biggest digital stories in August thanks to a visit from Taylor Swift and later, her engagement to Travis. Data from Tubular Labs showcases how the podcast grew tremendously as a result of its special guest. * From July to Aug.

BUSINESS OF DATA

WunderKIND Ads’ Programmatic Pause Ads Sparkle for Zales

'WunderKIND Ads for CTV exceeded our expectations by driving more QR code scans vs. prior CTV campaigns,' said Yasmari Garay of Zales