Site Traffic Tips: Recirculation Links Keep Audience Journey Alive

Chartbeat data shows how getting traffic to your site is only part of the battle. Once audiences arrive, site owners can more effectively keep them engaged and on-site by utilizing recirculation links (links that drive them to other content) – while eschewing dead-end pages that don't have a clear next step for their reading journey.

• Chartbeat shows that recirculation rates for loyal (at least every other day) hit 25.4%, while returning audiences is 17.8%.
• New visitors are harder to get into recirculation – rates are just 9.2% there. And 86% of new readers won't return within a week.
• With internal traffic accounting for as much as 40% of pageviews, keeping existing visitors engaged has never been more important.

Chartbeat provides a variety of different avenues to increase reader engagement, getting loyal readers to stick around while helping developing returning and new readers into "loyal" visitors as well. Check out the blog for more details.