Quick Insights for ReesaTeesa, the Latest Viral TikTok Star

The newest viral sensation on TikTok comes from ReesaTeesa, who took the internet by storm with a 52-part video series detailing her marriage and divorce to a man she claims is a pathological liar. The hours-long series paints an interesting picture about the future of reality TV, and how it may soon be found on social platforms instead of legacy media networks. Indeed, brands have already taken note: Companies from Tinder and Dick’s Sporting Goods to Microsoft, adidas and Five Below have been quick to jump into the comments section, and Delta even commented “flights on us” in response to ReeseTeesa’s video confirming an upcoming dream trip to Europe.

CreatorIQ analyzed ReesaTeesa’s TikTok presence and shared a few insights around the latest creator to find stardom:

• As of this writing, ReesaTeesa has 3.5 million TikTok followers — 2X what she had just one week ago, and a 3% increase over the last two days. 
• She has an average of 2.7 million views per post for the last 90 days, with her most-viewed video (38.3 million) being the official part 1 of the series. The introduction video has 29.7 million views, while the final installment has 11 million views. 
• Her engagement rate on the platform is 5.56%, which CreatorIQ considers “poor.” By comparison, TikTok star Addison Rae (88.6 million followers) has a 4.93% engagement rate (also considered “poor”), while other popular creator Zach King (81.1 million) also has a “poor” 5.09% engagement rate. 
• Her audience is overwhelmingly female (nearly 88%), with 42% between the ages of 25 and 34.