Primetime TV’s Peak Attention-Getters
This week on The Measure:
- Primetime’s Peak TV Ad Performers
- E! Increasing Footprint With Female Audiences
- NBA Playoffs Make Big Play for Watch-Time
- Jersey Mike’s Eats on TikTok
- FASTs Still Show Furious Growth
- This Week’s Free Report: Q1 TV Ad Transparency Snapshot (from iSpot)
Primetime’s Peak TV Ad Performers
New iSpot Q1 data shows that “Wheel of Fortune” was an attention winner for GSN in primetime, while the Oscars telecast and NFL games made good on their high ad price tags with similarly lofty attention. [READ MORE]
E! Increasing Footprint With Female Audiences
E! News has been increasing its viewership among 25-and-older females across YouTube and Facebook, hitting a peak of 17 million in March, according to data from Tubular Labs. [READ MORE]
NBA Playoffs Make Big Play for Watch-Time
The NBA Playoffs are in full swing, scoring significant TV watch-time from April 22-28. Data from Inscape shows that the NBA accounted for 4.99% of minutes watched – far and away the most of any programming. [READ MORE]
Jersey Mike’s Eats on TikTok
CreatorIQ data shows that from April 2023 through March 2024, Jersey Mike’s pulled in $15.4 million EMV, a 218% year-over-year increase as it also grew its community and engagement – in part through TikTok. [READ MORE]
FASTs Still Show Furious Growth
Both supply (+61%) and demand (+111%) for content available on FAST (free ad-supported streaming television) platforms in the U.S. saw significant growth from Q3 2018 to Q3 2023, according to Parrot Analytics. [READ MORE]
This Week’s Free Report, from iSpot: Q1 2024 TV Ad Transparency Snapshot