Nissan TV Ad Outperforms Auto Norms with U.S. Assembly, Price Drop Message
55% of surveyed viewers said they were “more” or “much more” likely to purchase after seeing the ad, per iSpot data.
A promotion for Nissan’s Summer Sales Event is making a strong impression — both in terms of TV ad reach and creative execution, according to iSpot data. The commercial emphasizes that Nissan has been building vehicles in the U.S. since 1983 and reinforces the company’s commitment to affordability by reducing the MSRP on its Rogue and Pathfinder models. This message is resonating with viewers, earning significantly above-average scores across key automotive metrics:
- Among the 20 most-seen auto TV ads in June, this one ranked second by positive purchase intent, with 55% of surveyed viewers saying they were “more” or “much more” likely to purchase after seeing the spot.
- 13% of respondents said the deal or offer was the “single best thing” about the commercial, notably above the auto norm of 6%.
- The spot outperformed the average automotive ad for numerous factors, including desire, likeability, watchability, relevance and attention.