NFL Simulcasts Fuel ABC’s Increased Ad Reach

NFL Simulcasts Fuel ABC’s Increased Ad Reach
Photo by Adrian Curiel / Unsplash

Not only did ABC see an increase in linear TV ad impressions for the 2023-24 TV season compared to 2022-23, it did so with a reduction of ad airings, per a recent analysis. Sports, particularly NFL and NBA primetime games, was one key to ABC’s success in the wake of a disrupted schedule due to the Hollywood strikes.

  • From Sept. 1 2023 through April 30, 2024, there were 313.1 billion linear TV ad impressions on ABC, a 14% increase from the same time period in 2022-23 — while ad airings decreased 6.8%.
  • ABC saw an exceptional 231.5% increase in primetime NFL ad impressions, thanks to NFL simulcasts with ESPN. 
  • Top programming (by ad impressions SOV) across all dayparts included Good Morning America, college football and World News Tonight With David Muir