Nearly 25% of Live, Linear Viewing Time Was Streamed in Q1
From Q2 2022 to Q1 2024, streaming’s share of live, linear viewing has jumped nearly ten percentage points, per Inscape.
Viewing time for traditional TV inputs (cable/satellite/OTA) may be decreasing, but people aren’t totally eschewing live, linear content — they’re just streaming it instead, thanks to the smart TV apps and devices available that provide access to what’s currently airing on broadcast and cable networks. In Q1, streaming captured 24.4% of live, linear viewing time, according to Inscape’s latest TV Market Trends report.
- Traditional inputs still own the lion’s share (75.6%) of live, linear activity.
- From Q2 2022 to Q1 2024, streaming’s share of live, linear viewing has jumped nearly ten percentage points.
- Among the last eight quarters, Q4 2023 saw the highest share of live, linear viewing on streaming (25.8%).
