NBA Leads for TV Watch-Time
Post-season games scored nearly 4% of all minutes watched on TV for April 10-16, per Inscape.
NBA basketball jumps to the top of Inscape's program ranking for April 10-16, with the play-in tournament and first two days of the playoffs capturing 3.99% of watch-time for the week.
Some additional insights about the recent top programs and networks on TV:
- There is notable upward mobility for the bulk of titles on the program ranking — in fact, only three programs decrease chart positions week-over-week: MLB baseball, America Reports and Chicago Fire.
- Ranking newcomer American Idol lands at No. 21 with 0.41% of minutes watched. It aired two episodes during the week (Monday and Sunday), the second of which was the first live voting show of the season.
- Speaking of Idol, it along with NBA games helped drive ABC to the top of the network ranking, snagging 7.29% of watch-time.
- With 2.44% of minutes watched, TNT rockets to No. 7 on the network chart from No. 21 previously, driven primarily by NBA games.
Read more and see the full rankings at TVREV.com.
