Mountain Dew Streaming Ad SOV Up 2x Vs. 2024
As part of its Q1 Beverage Brands TV Transparency Report, iSpot reveals which beverage brands are leaning into streaming.
Beverage brands experience some of the shortest intervals between ad exposure and purchase, which makes getting the right message in front of the right consumer at the right time an imperative. And while linear TV continues to offer substantial reach, streaming can enable this more precise targeting.
As part of its Q1 Beverage Brands TV Transparency Report, iSpot reveals which beverage brands are leaning into streaming.
- Red Bull led for non-alcoholic beverages, with a streaming ad share of voice (SOV) of 12.08% during the quarter. Although its SOV on linear TV was slightly higher (12.76%), it ranked No. 2 there.
- Mountain Dew, which ranked second for streaming SOV in Q1, saw impressive growth year-over-year, nearly doubling its share of non-alcohol beverage streaming TV ad impressions from 5.75% to 10.32%.
- While Poppi does appear on national linear TV (ranking No. 11), it bubbles up more on streaming, taking third place with a 9.33% SOV.
- Endurance Tap has completely eschewed linear TV in favor of streaming, owning 5.55% of non-alcoholic beverage streaming SOV 1 (No. 5).
Download iSpot’s full report to get more beverage insights (for both alcoholic and non-alcoholic brands) including top ads by likeability, top programs for reaching grocery shoppers and more.
