(Most) Tournament Sponsors Missing Engagement Shot
Wendy's wins audience engagement where other tourney sponsors sputter, ABC's Bachelorette thorn, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Where’s The Brand Beef?
- No Bachelorette Roses Leave Thorn For ABC
- AI Pageviews Aren’t Eating Search… Yet
- World Cup Could Kick Local CTV Ad Market
- This Week’s Free Report: Navigating The New Site Traffic Landscape (Via Chartbeat)
Where’s The Brand Beef?
While some brands aren’t capitalizing on March Madness sponsorships, Wendy’s is maximizing the opportunity it provides to engage with audiences. Tubular Labs data shows a 48% increase in user-generated YouTube videos vs. last March, thanks to its “dunking” campaign geared toward consumer response. [READ MORE]
No Bachelorette Roses Leave Thorn For ABC
The Bachelorette has been a significant source of ad revenue for ABC in the past, as iSpot data spotlights. The previous season of the show was No. 3 by share of est. national linear TV ad spend during its airing dates. And was tops among shows that didn’t air every weekday. [READ MORE]
AI Pageviews Aren’t Eating Search… Yet
Chartbeat’s latest report digs into how site traffic is changing – including the impact of AI. While chatbots are still not eating into search (accounting for under 1% of traffic right now), they’re also growing significantly. And changing how consumers find certain types of content. [READ MORE]
World Cup Could Kick Local CTV Ad Market
The expanded World Cup will be a major event for TV advertisers – but also a potential hit to local CTV ad markets. AdImpact data notes that the soccer tournament could eat into a CTV environment that’s usually easier on local advertisers. [READ MORE]
This Week’s Free Report: Navigating The New Site Traffic Landscape, From Chartbeat
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