Data Dose Newsletter

NBCU's Super Mario Trailers Deliver Galaxy-Sized Ad Reach

NBCU's super promo push for Super Mario Galaxy, beer's sales potential via creator posts, and more in this week's Data Dose newsletter.

Site Traffic

Social Media Traffic Grows In Q1 For North America, Asia

Social media traffic ebbs and flows considerably from quarter-to-quarter, but Chartbeat's recent takeaways from Q1 2026 show that for some regions, social was growing again as a site traffic source. Among its global audience insights, Chartbeat shows many regions' traffic from social platforms holding steady – while others

REPORTS

Anime Shorts Are Booming — and Characters Are the Catalyst

Anime is one of the most consistently popular categories across social video platforms. Its global fan base, recognizable characters and highly visual storytelling make it particularly well suited for short-form clips that can travel quickly across feeds.  A new analysis from Tubular Labs suggests that the category is surging on

BUSINESS OF DATA

StackAdapt Ups Programmatic Sports Game

‘We've built tools that others have not built yet, because we focus on product nimbleness,’ says StackAdapt’s Greg Joseph

BUSINESS OF DATA

With Sub Fees Rising, Streamers More Willing to Accept Commercials, Survey Finds

Bango report says 49% of GenX viewers are OK with getting more advertising.

TV ADVERTISING

NBC Scores Major Reach for ‘Super Mario Galaxy’ Movie Ads

The trailer ranks No. 12 by reach across all ads and all industries from March 1 through April 8.

CREATOR ECONOMY

How Henkel’s Acquisition of Olaplex Could Broaden Their Social Reach

Henkel’s $1.4B acquisition of Olaplex isn’t just a portfolio play — it’s a major social growth unlock. Despite now sitting under the same umbrella, the two brands barely share an audience on social media, creating a rare opportunity to dramatically expand reach, introduce each brand to new

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Attribution and Discovery

The value of data is what you can do with it. This week we look at WunderKIND, which is using data to meaure the return on the ad campaigns it runs for clients. We also hear from Gracenote, which warns that people who use chatbots to find things to watch

BUSINESS OF DATA

WunderKIND Adds Attain Data to Focus on Outcomes

'We’re able to see how much ROAS can be attributed to that campaign or that advertiser,' said WunderKIND VP Adam Gendelman

BUSINESS OF DATA

How AI Is Changing the Way Viewers Find What They Want to Watch on TV

Gracenote report says chatbots need accurate program data to produce trustworthy results

Data Dose Newsletter

AT&T Dials Up March Madness, LATAM News Posts Too Late

AT&T dials up March Madness airings, LATAM news posts IG videos too late, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

How A Niche Creator Can Drive Social, Sales Success For Corona

Sometimes, the most advantageous partnerships aren't about followers – they're about fit. Tubular Labs' recent report around redefining influencer value shows how brands can drive social video success by thinking differently about creator partners. In one case, Corona is able to derive potential sales benefits from

Site Traffic

Site Traffic Tips: Recirculation Links Keep Audience Journey Alive

Chartbeat data shows how getting traffic to your site is only part of the battle. Once audiences arrive, site owners can more effectively keep them engaged and on-site by utilizing recirculation links (links that drive them to other content) – while eschewing dead-end pages that don't have a clear

TV ADVERTISING

GLP-1 Advertisers Should Balance Creative Flair With Message Clarity

As the market for weight loss medications continues to expand, brands are racing to establish a clear value proposition in a highly polarizing and crowded category. A recent analysis of consumer reactions to GLP-1 advertising from iSpot reveals tension between creative breakthrough and message retention. While unusual characters and high-production

SPORTS

How AT&T Ads Are Winning March Madness (So Far)

NCAA corporate champion AT&T has long been a fixture during the NCAA Tournament. But this year, the wireless brand has been absolutely dominant, during both the men's and women's events. Data from iSpot shows just how big AT&T has been through the

CREATOR ECONOMY

LATAM News Publishers Are Posting Too Late On Instagram

Publishing isn't all about volume, or even subject matter. Sometimes, optimizing engagement is as simple as just timing uploads right. That process doesn't need to be a black box, however. Data from Tubular Labs allows publishers across the globe to determine when their audiences are watching

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Dealing With New Dynamics

As data and tech change the media business, developments in the industry have technology companies carefully evaluating their strategies. No one is sure exactly what will happen next, so having as much information as possible is crucial. Hopefully, some of what's in this newsletter will help you navigate

BUSINESS OF DATA

Madhive Sees Silver Lining As Broadcast Business Consolidates

‘If you’re not running a local campaign on Madhive, you’re not running a local campaign,’ says Madhive CEO Jim Wilson

TV ADVERTISING

'Summer House' Scandal: Data Behind The Hit Reality Series

It’s the news that has rocked the ‘Summer House’ cast and fans alike, as cast members Amanda Batula and West Wilson confirmed their shocking romance on Tuesday. It has ripple effects through the show given Amanda is recently separated from her husband, Kyle Cooke, a fellow original cast member

Data Dose Newsletter

(Most) Tournament Sponsors Missing Engagement Shot

Wendy's wins audience engagement where other tourney sponsors sputter, ABC's Bachelorette thorn, and more in this week's Data Dose newsletter.

AI

AI Pageviews Soared In 2025, But Aren't Eating Into Search... Yet

Chartbeat's recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there's rightful concern for media publishers, in particular: These sites aren't necessarily eating up search just yet. * As Chartbeat's data shows,

BUSINESS OF DATA

Viant Touts Independence Amid Programmatic Puzzles

'Big brand advertisers do not want to put all their money in one spot, and because those guys have owned and operated inventory,” says Viant's Jon Schulz

TV ADVERTISING

Axe’s ‘A History of Overdoing It’ Redefines Male Engagement

Axe has once again proven its ability to influence the cultural conversation with the :15 "A History of Overdoing It," a top-decile performer that resonated deeply with American male viewers.  By leaning into a "caveman" humor archetype, the creative successfully broke through industry clutter to deliver

CREATOR ECONOMY

Colbert’s Late Show Looking To Go Out On Top

The Late Show with Stephen Colbert may be coming to an end soon, but the late-night staple is not going out quietly, as data from Tubular Labs showcases. On YouTube, the program’s U.S. watch-time climbed 27% month-over-month in February – its third straight month of increased minutes. The show’

BUSINESS OF DATA

Local CTV Advertisers To Face Crunch in Third Quarter

World Cup, political campaigns increase demand in quarter when local businesses traditional found lowest rates, according to AdImpact data