TV ADVERTISING

Why U.S. Audiences Expect Captions Everywhere (And Why Advertisers Need to Catch Up)

Captions used to be a space solely for foreign flicks, hearing impaired persons or when those thick accents just make it hard to understand. Not so any longer – especially with younger audiences that have leaned into captions as a way to keep engagement while second screening. In fact, new research

CREATOR ECONOMY

How Chip Brands Are Eating On Instagram

Chip brands were chowing down on Instagram in Q 2026, according to Tubular Labs' new CPG Social Video Playbook. * The data reveals that chip brands Lay's, Doritos, Tostitos and Pringles amassed 45.1 million Instagram views in Q1 alone – or 85% of their combined total during all

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: iSpot-Fuse and News About News

It's been a busy week. There was a lot of news about outcomes, about streaming and even news about news. It's hard to keep up, but we're here to help you try. Enjoy. And thanks. Fuse Media Picks iSpot to Measure FAST Outcomes ‘Helping

BUSINESS OF DATA

Fuse Media Picks iSpot to Measure FAST Outcomes

‘Helping brands not only reach these audiences–who are often tech-savvy, early adopters–but convert ad messages into consumer action is a critical opportunity for customers,’ said Fuse’s Yasmin Mitchell

BUSINESS OF DATA

Subscription Streamers Increase Sports Programming in April: Gracenote

Number of FAST Channels grows 19% to 2,120

TV ADVERTISING

SAGE Says: Breaking Down Airbnb’s 2026 Ad Approach

How are certain brands setting themselves apart with effective advertising? It's not the same answer for everyone. And digging into the nuances of a brand's approach has the potential to take hours of manual work. Or it used to. We're turning to iSpot'

BUSINESS OF DATA

Finding All the News That’s Fit for Advertisers

‘We use Ad Fontes Media to ensure our advertising reaches all audiences across the political spectrum,' said GM’s Shenan Reed

Data Dose Newsletter

Data Inaccuracy's Impact on Media Budgets

Truthset's Chip Russo discusses the impact of data inaccuracy, how creators have taken over YouTube views, and more in this week's Data Dose newsletter.

TV ADVERTISING

Marketers Enter Upfront Negotiations With Cautious Budgets

68.5% of marketers expect their overall marketing budgets to either stay flat or decline this year, per iSpot.

CREATOR ECONOMY

Sports, Met Gala Surge On Instagram In May

Instagram's top U.S. creators in May so far are primarily focused on one of two things: Sports or the Met Gala. Or at least the data seems to indicate as much. Tubular Labs shows that from May 1-14, sports creators were six of the top nine accounts

TV ADVERTISING

Stitch Fix Finds the Perfect Fit with "Mirror Mantras" Campaign

The ad is sparking notable positive purchase intent, according to iSpot.

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Upfront Edition

It would not be true to say that big data upstaged the biggest names at this year's upfronts. It is hard to upstage Oprah, JLo, Kimmel or Tom Brady, even with AI. That said, it was clear that if buyers had dollars signs in their eyes, as opposed

BUSINESS OF DATA

Netflix Pushes Ad Tech During Upfront Presentation

WBD launches Unbreakable to connect brands with audiences across linear, digital and social platforms

Is Inaccurate Data Draining Your Media Budget?

Chip Russo Explains How Truthset and The Trade Desk Are Bringing Transparency to Audience Data Is the data powering your ad campaigns accurate? Chances are, it depends. And chances are, it’s costing advertisers anywhere from 30–60% of ad spend due to mistargeted audiences. The Measure sat down with

BUSINESS OF DATA

TV Companies Unite On Outcomes to Battle Digital Rivals

In the midst of upfront week, most of the largest TV companies said they were banding together to battle the big-tech walled gardens that are siphoning off a growing share of video advertising dollars. The companies are working with OpenAP to create a shared system offering a standardized way for

BUSINESS OF DATA

Jimmy Kimmel Scores at Disney’s Sports-Centric, Star-Studded Upfront

‘We're already operating with more intelligent automated systems that can learn, decide and act in real time.’ said Disney’s Rita Ferro

Data Dose Newsletter

Get Your Daily Download From This Year's Upfronts

Follow Jon Lafayette's daily Upfronts updates, how YouTube's exponential growth into sports content, and more in this week's Data Dose newsletter.

BUSINESS OF DATA

Day One At the Upfront: Oprah Vs. Outcomes

NBCU, Fox, Amazon pitch data from the big stage

REPORTS

Video Ad Spend & Strategy Report

TV advertising is evolving rapidly, but that doesn't mean everything changes all at once. Prior to this year's Upfronts and NewFronts, iSpot asked marketers about how their approaches will change (or won't) this year. The result? The 2026 Video Ad Spend & Strategy Report.

BUSINESS OF DATA

Outcomes Grow As Critical Factor in Upfront Buying: iSpot Report

Spending on TV to remain the same or decline from last year, according to more than 50% of marketers surveyed

BUSINESS OF DATA

DirecTV Outdoor Campaign Welcomes Buyers to the Upfront

‘We’re not your dad’s satellite company. We’re a platform,’ said DirecTV’s Amy Leifer

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Upfronts Are Coming

Once upon a time, TV networks used their glitzy upfront presentations to show off their new primetime schedules. The stars would wave, clients would drink and eat shrimp. Eventually, billions of dollars of commercials would be sold. Now data about audiences and results are becoming a bigger part of the

BUSINESS OF DATA

Truthset Integrates Quality Data Into The Trade Desk's Unified ID 2.0

'By making Data Rated Audiences interoperable with UID2, we’re removing 30–60% of waste caused by mistargeting,' said Truthset's Gregg Galletta

Data Dose Newsletter

Shift-ing The Approach To AI

Asking consumers what they actually want out of AI, how Hallmark helped fuel outcomes for Kohl's, and more in this week's Data Dose newsletter.

BUSINESS OF DATA

Additional Data Providers Sign Up for AppsFlyer’s Signal Hub

Marketers will be able to build audiences and activate campaigns across Meta, Google, TikTok, and certain demand-side platforms