Super Bowl

Musicians' Super Presence In Super Bowl Ads

The Backstreet Boys and Sabrina Carpenter were some of the biggest musicians to appear during Super Bowl LX ads, but they're just part of the larger story around the Big Game is music's time to shine – ad-wise. Data from Extreme Reach shows that musicians appear 60%

CREATOR ECONOMY

Joe Bartolozzi’s Gen Z Cred Nets Brand Cash On YouTube

Nearly all of the most-watched YouTube pages in the U.S. among Gen Z audiences are individual creators, and not media companies. But that doesn’t close the door for brand involvement at all, and may actually open it wider for those collaborations. Data from Tubular Labs reveals that Joe

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Accuracy Matters

There is no question that data can be useful, but only to the degree that datasets can be trusted to be accurate and current. This week, we look at ways data quality can be assessed before it is used by advertisers to build campaigns. Also how platforms can incorporate good

BUSINESS OF DATA

Databricks Users Get Access to Truthset Data Quality Tools

‘We can tune accuracy and scale at a census level, providing a new layer of control that makes advertising more profitable,’ says Truthset’s Scott McKinley

BUSINESS OF DATA

Samsung Using Gracenote Data to Help Viewers Find Shows

Accurate data powers new AI services

Data Dose Newsletter

Booking.com's Big Start To New Year

Booking.com tries a different approach on social, the AI ads scoring with consumers, and more in this week's Data Dose newsletter.

TV ADVERTISING

How Walmart Scored Olympics Win With Emotional Branding

Walmart’s 2026 Winter Olympics campaign, "Here’s to Starting," marks a significant strategic pivot from the brand’s humor-driven "Who Knew?" campaign. By shifting focus from "rational retail proof points" to an "emotional truth," the retailer aimed to position itself as

CREATOR ECONOMY

Booking.com’s Big Social Video Success

Booking.com has been trying to capture January/February travel interest for years, but this year’s approach saw the brand really take off on YouTube. Tubular Labs data spots how Booking.com was the No. 1 brand on the platform by unique viewers (155.5 million), while also tallying

Super Bowl

Dancing With The Stars: Super Bowl LX Had More Celebs Than Ever

Super Bowl LX's advertising landscape was defined by an unprecedented concentration of celebrity star power, with brands opting for large ensemble casts and cameo-heavy creative to capture instant audience attention according to XR Extreme Reach. Of the 66 ads tracked, XR found that: * A record-breaking 103 total celebrity

TV ADVERTISING

How Hershey’s Won Hearts at the 2026 Winter Olympics

Hershey’s has launched its first major brand campaign in eight years, timed perfectly for the Milano Cortina 2026 Olympic and Paralympic Winter Games. The "Happiness is the Real Gold" platform, developed by The Martin Agency, moves away from traditional podium-focused narratives to celebrate the everyday moments of

TV ADVERTISING

Acura Olympics-Themed Ad Scores for Luxury Auto Likeability

The spot hypes bringing performance “from the streets to the world’s stage,” with Team USA partnership.

Advertising

California Retains Ad Production Crown, Gains Market Share

Ad production may have expanded out more beyond just California and New York in 2025, but that doesn't mean the Golden State is being dethroned any time soon. The XR (Extreme Reach) State Of Pay report dives into the geographic shifts around where commercial ad productions occurred last

CREATOR ECONOMY

'Dance Moms' Waltzes To Watch-Time Win

Lifetime show Dance Moms has steadily built up to hundreds of millions of hours of watch-time on YouTube as it leans into longer-form videos to get audiences watching for hours on end. * Tubular Labs data shows U.S. YouTube watch-time for the show hit 349 million minutes in January – its

TV ADVERTISING

Persistence Pays Off: How Visa’s ‘On the Journey’ Redefines Olympic Success

Visa is shifting the narrative for the Milano Cortina 2026 Olympic and Paralympic Games, moving away from the traditional "podium moment" to highlight the grit, routines, and support systems behind elite performance. By centering longtime partners Mikaela Shiffrin and Oksana Masters, the “On the Journey” campaign taps into

TV ADVERTISING

Data Accuracy Gaps Exposed in New CTV Advertising Report

Truthset says only a fraction of CTV investment ultimately reaches the intended audience

TV ADVERTISING

How Starbucks Blends Big Game Hype With Olympic Spirit

Starbucks is continuing its "Back to Starbucks" turnaround strategy by bypassing an in-game Super Bowl slot in favor of a cinematic presence surrounding the game and the Milano Cortina Winter Olympic Games. The "Coffee Run" campaign, developed by Anomaly LA, features a delivery driver traversing Austrian

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Sports Are Running Up the Score

You can't talk TV without talking sports. And just like in sports, having the right statistics matter when you need to make a decision and metrics are becoming more and more advanced. Because it is the last way to reach mass audiences, having the latest data on who&

BUSINESS OF DATA

Amount of Sports Programming on Streaming Jumps, Says Gracenote

Subscription services and FAST channels getting into the game

CREATOR ECONOMY

How Jasmin And James Became Some Of World’s Top Creators

Australian couple Jasmin and James were creating content sporadically all the way back in 2021, to limited success. But over the last year, the pair has absolutely blown up by embracing both Shorts and upload volume on YouTube. Data from Tubular Labs shows Jasmin and James had just 44.9

Super Bowl

Super Bowl LX: Which AI Ads Won For Likeability?

AI-focused ads faced an uphill battle with many consumers during Super Bowl LX. Between the sheer number of AI ads (23%, as Adweek noted while citing data from iSpot) and the ongoing fears from audiences, these ads faced some unique challenges. Several met the moment, however, by emphasizing the human

Data Dose Newsletter

Data Discrepancies Wasting Billions On CTV

Inaccurate data creates CTV waste, animals vs. kids at Super Bowl, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Maddie Mastro Is Winning Instagram Gold

One of the biggest success stories of this year's Winter Olympics so far comes via U.S. snowboarder Maddie Mastro. On Instagram, Tubular Labs found that no account is getting a bigger engagement boost (relative to normal) around Olympic and Team USA content than Mastro. In the week

BUSINESS OF DATA

NFL Scores ‘Halo Effect’ For Advertisers, TVision Study Finds

Data shows context matters in generating attention

TV ADVERTISING

Toyota Goes for Heartfelt Vibes with Super Bowl LX Ads

Automakers are not the driving force for Super Bowl ads that they once were. During this year’s game, auto brands accounted for just under 5% of total ad minutes, down from 7% last year and a huge decrease from the 40% in 2012's Super Bowl, according to

TV ADVERTISING

Animals, Children Played Super Bowl LX To Draw

The team with the animal mascot (the Seahawks) won Super Bowl LX, but what about the ad battle? How did animals fare during commercial breaks? Data from iSpot expands upon the data behind popular Big Game costars like kids and animals to see who came out ahead: * For years, animals