Data Dose Newsletter

XR Addresses Growing AI Ad Pay Opportunity

XR is getting actors paid for AI performances, the enormous GLP-1 TV ad market, and more in this week's Data Dose newsletter.

CREATOR ECONOMY

Microsoft Office Boosts Reach on YouTube with Copilot AI-Centered Content

In a new advertisement for Microsoft’s Copilot AI, the company centers its campaign on small pizzeria owner Hank—sparking online curiosity not just about the product, but how the spot itself was made. The ad “Hank knows pizza. Copilot knows Excel.” has driven YouTube viewership and engagement for Microsoft

TV ADVERTISING

Extended Cut: Why XR Is Expanding Celebrity Payments to Cover AI Ad Performances

As AI-generated performances move rapidly from experimentation into mainstream advertising, the question is no longer if they’ll be used—but how they’ll be governed, compensated, and tracked. With new provisions under the 2025 contract from SAG-AFTRA introducing formal categories for Digital Replicas and Synthetic Performers, the industry is

BUSINESS OF DATA

After Acquiring tvScientific, Pinterest Pins Its Hopes on CTV

‘We can give advertisers new ways to reach people at every stage of the shopping journey, from discovery to buying, both on and off Pinterest,’ says Pinterest’s Lee Brown

BUSINESS OF DATA

IAS’s Total TV Looks to Recreate Benefits of Linear

‘Transparency is the key to turning CTV impressions into targeted engagement,” says IAS’s Srishti Gupta

TV ADVERTISING

ChatGPT Wins Viewers With Story-Driven Ad

The "Family Farm" ad outpaced category norms and delivered a more emotionally resonant experience, per iSpot.

REPORTS

Top Anime Creator Shows Platform-Specific Content Still Matters

Straw_hat_goofy (Juju Green) on social video has found a unique strategy of posting platform-specific content – and is finding great success. The creator averages 19 uploads weekly on TikTok, but also uploads weekly on Instagram and YouTube Shorts. Content on each platform varies, with content on TikTok focusing on

TV ADVERTISING

Dollar Shave Club Women’s Launch Is a Creative Win — AI and All

DSC believed its AI spot would perform better with younger consumers, but iSpot data shows it resonated with women 50+

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: AI and Automation

Artificial intelligence is shaping the business in new ways every day. Sometimes it takes AI to figure out what's happening, and how to address it. As the robots take over, it's important to know what they're doing, why they're doing it and

BUSINESS OF DATA

In an AI World, XR Makes Sure Actors Get Paid for Digital Characters

‘AI is going to fundamentally change how celebrities and synthetic talent are portrayed in advertising, and agencies, brands, and talent agents must be ready to support this shift,’ said XR’s Tim Hale

TV ADVERTISING

Quantifying TV And Video's GLP-1 Ad Market

Amazon announced this week that the company will introduce a new GLP-1 program, becoming the latest entrant into the weight loss drug space. What does the market Amazon's entering into already look like, though? At least from an ad perspective, it appears to be pretty robust as it

CREATOR ECONOMY

Gatorade Finds YouTube Success with Women-Centered Sports Campaign

Gatorade is striking big on YouTube in March, all thanks to the growing popularity of women’s sports.  In March, Tubular Labs data shows that Gatorade generated an explosive increase in US YouTube viewership and engagement with their new campaign for Gatorade Lower Sugar. The channel saw a month-over-month increase

BUSINESS OF DATA

Nexxen Takes Smart TV Home Screen Ads Programmatic

‘By activating this high-impact media in Nexxen’s unified platform, advertisers can not only engage those audiences but also link that exposure to performance across the funnel,’ said Nexxen’s Kara Puccinelli

Data Dose Newsletter

Inside The NFL's Winning YouTube Play

The NFL's rise on YouTube telegraphs the league's next TV move, Behr ads paint a rosy purchase intent picture, and more in this week's Data Dose newsletter.

Site Traffic

Q1 Search Traffic Slows In Most Regions

Search may not be ceding ground to AI just yet, but Q1 data from Chartbeat also shows that search engines are declining as a source of pageviews in most regions around the world. Chartbeat's global audience insights show that while search actually grew quarter-over-quarter in a handful of

REPORTS

Key Creative, Audience And Outcomes Insights Around March Madness

March Madness is one of TV's most unique events, and as such, provides brands with a unique opportunity to reach audiences at scale. But reach is just part of the larger picture. The sheer number of games during both the men's and women's tournament

CREATOR ECONOMY

GoodRX Wins on YouTube, Moving Towards Entertaining Content

GoodRX has generated a substantial uptick in U.S. YouTube viewership in March, as the channel relies on unique, quirky advertising to engage with audiences in an increasingly crowded category. According to data from Tubular Labs, the account saw a 216% increase in unique viewers and a 162% increase in

BUSINESS OF DATA Featured

AI Agents vs. the Ad Agency: Friend or Foe?

Basis survey finds AI use and worries about the future of the business rising

SPORTS

NBA's Top Advertisers: McDonald's Beefs Up Ad Reach

The NBA just wrapped up an impressive first year of its new media rights deal, including what the league reports is an 86% increase in viewership year-over-year. And with that increased viewership theoretically comes increased ad reach for the bevvy of brands appearing during live games. * Data from iSpot shows

TV ADVERTISING

Behr Inspires Purchase Intent with Clear, Product-First Storytelling

57% of viewers reported being more likely to consider the brand after seeing the ad, per iSpot.

REPORTS

Los Angeles Dodgers Named a Top Publisher of TikTok Anime Content

The Los Angeles Dodgers are in the top publishers of anime content on TikTok in the past two years (Jan. 2024 - Dec. 2025), producing content around their themed anime nights, such as “One Piece Night” and “Demon Slayer Night”.  The Dodgers have generated 9.4M views across just 5

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Outcomes, Good and Not So Good

There is good data and bad data. And data can be used properly or misused. In the best cases, data helps make better decisions and improves the lives of viewers and consumers. Bad data can mislead. This week we saw examples of both, emphasizing the importance of integrity, accuracy and

BUSINESS OF DATA

DirecTV Forges Tighter Link With LiveRamp Outcome Data

We’re ‘giving brands a more complete, real-time view of how our premium video inventory drives performance across our platform,’ said DirecTV’s Amy Leifer

CREATOR ECONOMY

How Alix Earle Turned Mystery Into Social Momentum for Reale Actives

Alix Earle, TikTok star turned entrepreneur, dropped her new skincare brand Reale Actives on March 31, teasing the launch on TikTok and Instagram starting as early as mid-March. Earle leveraged her massive following and attention on social media to her advantage. She drew intrigue and mystique by creating an account

BUSINESS OF DATA

Nielsen Gets Complaints for Releasing Monthly Data Using Discredited Formula After Delay

Revisions to be released in the Fall