MARKETING

Kurt Geiger Sees 151% Increase in Conversions with Wunderkind Implementation

Eleanor Semeraro

Jan 30, 2024 • 1 min read

Although Kurt Geiger saw notable results with an integration of Wunderkind, a leading AI-powered cross-channel performance marketing platform, on its UK-based flagship website, the brand decided to go it alone for its other portfolio websites. After months of building out in-house triggered email and opt-in marketing solutions, Kurt Geiger saw modest lifts — but nothing like what Wunderkind was delivering.

"It was evident that Wunderkind's campaigns were delivering far in excess of the revenues that we had delivered on our own solution," said Gareth Rees-John, Chief Digital Officer at Kurt Geiger. "Their ROI model pays for itself, but the additional efficiency and value they deliver on top of guaranteed revenue makes my marketing go much further."

After implementing Wunderkind across its additional sites, Kurt Geiger saw:

2x increase in weekly email acquisition to over 10K.
40% lift in data volume, as well as significant increase in data quality with Wunderkind, which was 111% better than the typical ESP solution.
151% increase in conversions from triggered emails.