SPORTS

Home Depot Leads for Brand Consideration Among NCAA Women’s Basketball Fans

Eleanor Semeraro

Nov 13, 2025 • 1 min read

Successful sports sponsorships do more than boost awareness — they strengthen fan connections. To truly understand impact, leagues, teams and brands must measure both sponsorship performance and fan engagement. With the women’s NCAA college basketball season now underway, MarketCast shared some insights around fan engagement and sponsor impact for the league.

Official sponsors of the 2024-2025 NCAA women’s basketball season averaged 30% aided awareness, led by Capital One (48%), Coca-Cola (42%) and Home Depot (39%).
Home Depot won for consideration among top league sponsors, at 74% — although a bit lower than what the retailer saw for NCAA men’s basketball (77%).
Sponsors of the NCAA Women’s Basketball Tournament netted an average lift of +26% points on consideration, led by GEICO (37% lift) and AT&T (36%).