GEICO Leads the Pack For World Series Game 7 Ad Breakthrough

The 2025 World Series wrapped up with an unforgettable Game 7 between the Los Angeles Dodgers and Toronto Blue Jays — and brands were just as competitive as the players on the field. MarketCast’s analysis of advertising during the decisive game reveals which spots truly resonated with audiences by breaking through the noise and connecting emotionally with viewers on linear.

• GEICO was the Game 7’s top performer in terms of ad breakthrough, at 54%, standing out for its humorous storytelling and consistent MLB partnership. The brand’s use of its iconic Gecko mascot reinforced strong recall and clear brand connection.
• The strongest brand linkage (how well audiences who remembered the ad also attributed it to the correct brand) was delivered by The Farmer’s Dog (97%) and the MLB itself (92%), topping MarketCast’s “MVPs of Branding” list by ensuring audiences not only remembered their ads but correctly linked them to the brand.
• The Farmer’s Dog resonated with authenticity, highlighting its commitment to fresh, high-quality pet food and connecting with pet owners on an emotional level.
• MLB’s “First Glove” spot struck an emotional chord, evoking nostalgia and celebrating the sport’s enduring appeal through the story of a child’s first baseball glove.

MarketCast’s Brand Effect research underscores how storytelling and emotional resonance continue to define advertising success on sports’ biggest stages — where the best ads don’t just entertain fans, they become part of the game-day experience. For advertisers, the takeaway is clear. Breakthrough creative doesn’t just entertain, it builds fandom.