Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons

Sure, video is literally everywhere now for consumers, but brands are still trying to find the unique marketing mix over platforms that helps drive [pun intended] optimal business results – be it box office ticket sales or web site visits.

A study from MAGNA Media and leading, national on-the-go video network GSTV (“The Power of Video Everywhere”) found that reaching consumers closer to the point of sale – that is, off their couch and out of their homes – can significantly increase purchasing behavior.

• Leveraging GSTV’s network across tens of thousands of fuel retailers, the study found that video ads on GSTV led to 12% more foot traffic into Applebee’s restaurants. 
• What’s more? When paired with connected TV and digital ads, video ads at gas pumps drove an even bigger lift in foot traffic to Applebee’s—by 22% and 27%, respectively.

To help clients like Applebee’s continue to capitalize on these moving consumers, GSTV and iSpot just announced a first-of-its-kind partnership that can quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. 

Specifically, GSTV will leverage iSpot’s unified measurement solution, connecting GSTV’s network of screens outside the home to iSpot’s outcomes measurement solution. This will give advertisers a new avenue for understanding how the GSTV network contributes to successful business KPIs.

Discover more about the partnership here.