Thanksgiving Week's Most-Watched TV Networks

How football and holiday programming fueled watch-time increases for networks, via Inscape.

Thanksgiving Week's Most-Watched TV Networks

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for November 20-26 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

For the second week in a row, CBS takes the top spot for TV network watch-time, with its viewership share increasing to 10.79% from 8.49% previously. That increase was driven in part by football, 60 Minutes and the network’s broadcast of the Macy’s Thanksgiving Day Parade. NBC also retained its ranking position week-over-week, but saw its viewership share rise to 8.95% from 7.45%, similarly aided by football and the parade. 

Additional insights around the most-watched networks from November 20-26:

  • Fox moves into third place from fourth, with watch-time jumping from 5.76% to 7.90% thanks to NFL and college football, plus both men’s and women’s college basketball. 
  • The holidays are in full swing on Hallmark and Hallmark Movies & Mysteries, with both yet again seeing an increase in minutes watched. The latter saw a notable jump in ranking position, moving to No. 10 from No. 14 previously.
  • On TNT, NBA basketball and broadcasts of National Lampoon's Christmas Vacation fueled a notable jump from No. 21 to No. 12 week-over-week.
  • Ranking newcomers include Paramount Network (which benefited from Yellowstone reruns), FX (which ran multiple Christmas movies including The Santa Clause, The Santa Clause 2 and The Grinch) and Oxygen (fueled by episodes of Snapped, Dateline: Unforgettable and Dateline).

Check out the latest ranking of most-watched programs on TV at TVREV