Blue Buffalo Leads for Linear TV Ad Breakthrough in July

Each month, market research firm MarketCast analyzes CTV and linear TV ads to reveal which ones are resonating the most with audiences. The rankings are based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand. Here’s a look at the top linear TV ads for July, and you can see the CTV rankings here. 

July’s top-performing linear TV ads showcased strong storytelling and brand consistency, helping tap into consumer enthusiasm. From heartwarming pet moments to quirky mascots and much-anticipated product returns, these campaigns exceeded breakthrough benchmarks and resonated with viewers.

• Blue Buffalo takes the lead – The pet food brand’s “What Makes Tails Wag” rejoined the rankings with an ad breakthrough 24% above the norm. Strong visuals and the introduction of a new product offering helped capture both viewer attention and pet lovers’ hearts.
• The latest Liberty Mutual “LiMu Limo” ads featuring LiMu Emu & Doug combined signature offbeat humor with clear, consistent messaging. The short version achieved a 16% breakthrough boost, while the full-length version followed closely at 15% above the norm.
• The return of McDonald’s beloved Snack Wrap generated major excitement. “SnackWrapChamp” snagged an ad breakthrough 13% lift above the norm, underscoring the power of product nostalgia.